Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
San Marcos, TX Texas State University Assistant Director, Direct Response Posting Number:
2026638
Location:
San Marcos Department:
Development Recruitment Type:
Open Recruiting Job Type:
Full-Time Monthly Salary:
$6,298
Job Category:
Exempt Required Qualifications:
Bachelors degree in communications, marketing, journalism, public relations, nonprofit management, or related field. Three years of professional experience in fundraising communications, annual giving, direct response marketing, advancement communications, or related field. Demonstrated experience analyzing communication, fundraising, or engagement data and applying insights to improve campaign performance. Experience developing donor-facing fundraising communications and campaign messaging. Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously. Strong interpersonal and collaborative skills with the ability to work effectively across teams and stakeholders.
Preferred Qualifications:
Experience working in higher education advancement, nonprofit fundraising, or donor communications. Experience supporting annual giving, leadership annual giving, crowdfunding, or direct response fundraising initiatives. Experience utilizing audience segmentation strategies and donor engagement data. Familiarity with CRM , email marketing, and fundraising platforms such as Blackbaud, Luminate, Salesforce, GiveCampus, or similar systems. Experience supporting integrated multi-channel fundraising campaigns. Experience leveraging approved generative AI tools to draft, edit, summarize, or enhance communications while exercising professional judgment and adhering to university privacy and data security policies.
Job Description:
The Assistant Director for Direct Response is responsible for planning, implementing, and optimizing direct response fundraising campaigns that generate philanthropic support for Texas State University. The Assistant Director supports strategic fundraising communications and donor initiatives that strengthen philanthropic participation across Texas State University. This position develops and executes multi-channel fundraising campaigns designed to acquire, retain, and upgrade donors while supporting pipeline development. This role analyzes engagement and campaign performance data to identify opportunities for growth and translate insights into actionable fundraising strategies. The Assistant Director collaborates closely with Donor Engagement, Alumni Engagement, and Major Gifts to align communications with fundraising priorities and strengthen the donor journey from participation to deeper philanthropic investment.
Job Duties:
Analyze donor engagement metrics, fundraising campaign performance, and communication effectiveness to identify opportunities for growth and optimization. Translate campaign and engagement data into actionable recommendations supporting donor acquisition, retention, reactivation, and upgrade strategies. Develop and execute direct response fundraising communications in partnership with Advancement Marketing across email, social media, web, print, and emerging channels. Lead communications strategies supporting giving days, crowdfunding efforts, and targeted fundraising initiatives. Develop audience segmentation strategies and donor journeys that strengthen participation and philanthropic engagement. Collaborate with Donor Engagement, Alumni Engagement, and Major Gifts teams to align messaging with fundraising priorities and donor engagement goals. Support planning, development, and execution of integrated fundraising campaigns across multiple channels. Conduct message testing and evaluate audience performance to improve fundraising outcomes and communication effectiveness. Review fundraising communications to ensure consistency in messaging, tone, accuracy, and alignment with advancement priorities. Assist with communications planning supporting giving days, annual campaigns, and other fundraising priorities. Build collaborative relationships across campus to support fundraising communications efforts and identify opportunities for donor engagement. Able to travel and willing to work occasional evening and weekend hours as required for events and advancement initiatives. Other duties as assigned. Additional Information to
Applicants:
This position holder must have the ability to leverage approved generative AI tools to draft, edit, and summarize routine communications, while exercising professional judgment and adhering to university privacy and data security policies. This position may involve optional participation in evening or weekend events that support departmental outreach and campus engagement; staff are invited, but not required, to take part in these activities in coordination with their supervisor.
Job Open Date:
07/01/2026
Job Close Date:
Open Until Filled:
Yes Normal Work Days:
Monday, Tuesday, Wednesday, Thursday, Friday Normal Work Hours Start:
8:00
AM Normal Work Hours End:
5:00
PM Posting Notices:
Legal and Required Notices:
Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions. Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications. In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.
Quicklink:
https://jobs.hr.txstate.edu/postings/57498 For a detailed description of this position and to apply, visit https://jobs.hr.txstate.edu/postings/57498 or call (512) 245-2557 or visit our office at 601 University Dr., J.C. Kellam Bldg., Suite 340.
About Texas State and San Marcos:
Texas State University is a emerging research institution located in the burgeoning Austin-San Antonio corridor and in the beautiful Texas Hill Country. It is the largest of eight campuses in the Texas State University System and one of the 75 largest universities in the country, with over 38,000 students and approximately 4,000 faculty and staff Texas State is located in San Marcos, a growing community of over 50,000 people located about half way between Austin and San Antonio. Texas State enjoys a setting that is unique among Texas universities. The beauty of the crystal-clear San Marcos River and the stately cypress and pecan trees on the campus add to the charm of the university's picturesque setting. Our location on the banks of the San Marcos River provides outdoor recreational activities throughout the year. Why work @ Texas State?
Amazing health insurance:
various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
Generous paid time off:
vacation, holidays, sick days and many more!
Excellent work life balance resources:
mother and family-friendly resources in addition to a comprehensive FREE wellness program Great professional development opportunities: choose from a variety of workshops, training, online learning and even access educational leave opportunities and reimbursement for academic courses An inclusive Bobcat community: join our many social networks offered on and off-campus Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions By joining the Texas State Bobcat team, youll be a part of one of the most beautiful, diverse, and growing universities in the nation. jeid-ed99cdafb4e3d942bf5736e4a32dca1e
