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General Manager
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Based on Minnesota data
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What they do
A General Manager manages all aspects of a business. May be responsible for managing a small business, or managing one division or department of a larger business. Oversees administration, finance, communication and marketing as well as operations for a company. Reports to business owners, executive management or a board of directors.
$104,243 / year median in Minnesota
+3% projected growth
Job Description
General Manager (8063)
Requisition ID 8063
- Posted 07/07/2026
- Retail Stores
- Full Time
- United States
- On-Site
- Minnesota
- Bloomington, MN About the Role The General Manager (GM) serves as the strategic and operational leader of a high-volume Ariat Retail location, driving business performance, team development, customer experience, and operational excellence.
This role leads a store generating $10M+ in annual sales and acts as the key connection between store leadership teams and the Corporate Retail organization. The GM is responsible for creating a high-performing, customer-focused culture while ensuring execution across all aspects of the business, including sales growth, talent development, operational efficiency, merchandising standards, and inventory management. The ideal candidate is an inspiring leader who thrives in a fast-paced retail environment and is passionate about building strong teams and delivering exceptional brand experiences. You'll Make a Difference By Business Leadership & Store Performance Leading overall store performance, driving sales, profitability, and operational excellence
Establishing clear goals, performance expectations, and accountability across all departments
Analyzing business trends, KPIs, and retail performance metrics to identify opportunities and improve results
Championing sales-driving initiatives, incentive programs, and customer engagement strategies
Partnering with Corporate Buying and Retail Leadership teams to align assortments and inventory with local customer needs
Supporting and participating in community outreach, local partnerships, and store events that elevate the Ariat brand Customer Experience & Brand Standards Fostering a customer-first culture focused on delivering exceptional service and memorable shopping experiences
Ensuring customer concerns and escalations are resolved quickly and professionally
Maintaining best-in-class visual merchandising, presentation, and in-store brand standards
Ensuring the sales floor is fully staffed, organized, and operationally ready to support business needs Team Leadership & Talent Development Recruiting, developing, and retaining high-performing leadership teams and associates Providing coaching, feedback, and ongoing development opportunities to Department Managers and store teams
Conducting regular performance conversations, quarterly check-ins, and annual evaluations
Building a positive, inclusive, and collaborative work environment that promotes engagement and accountability
Ensuring staffing levels align with business needs and peak selling periods Operations & Inventory Management Overseeing all day-to-day store operations, including payroll, scheduling, reporting, inventory accuracy, and compliance
Ensuring timely completion of operational tasks, reporting requirements, and expense management
Partnering with Corporate Retail teams to resolve operational, inventory, maintenance, and personnel issues Managing physical inventory processes, cycle counts, transfers, damages, and stock movement activities
Maintaining compliance with company policies, procedures, and safety standards Facilities & Vendor Partnership Serving as the primary contact for landlord and facility-related matters
Partnering with vendors and internal teams to address maintenance, repair, and operational needs
Ensuring the store environment remains safe, functional, and brand appropriate
Assisting with other responsibilities based on business needs. About You 5+ years of retail management experience leading high-volume, multi-department retail operations
Experience in apparel, footwear, lifestyle, or specialty retail environments preferred
Proven ability to lead, motivate, and develop large teams
Strong business acumen with experience managing sales performance, payroll, inventory, and operational KPIs
Excellent communication, leadership, and problem-solving skills
Ability to prioritize and adapt in a fast-paced, dynamic retail environment
Proficiency with retail POS systems, inventory systems, and Microsoft Office applications
High school diploma or equivalent required; college degree preferred
Valid driver's license required Schedule & Travel Requirements Full-time availability required, including evenings, weekends, holidays, and peak retail periods
Occasional travel for meetings, training, events, or store support may be require
Physical Requirements
Ability to stand and walk for extended periods
Ability to regularly bend, reach, and move throughout the store environment
Ability to occasionally lift and/or move up to 25 pounds
Ability to maintain visual attention to detail in a retail environment
Reporting Structure Direct Reports:
Department Managers
Indirect Reports:
Team Leads, Sales Associates, Stockroom Associates About Ariat Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style. The hourly range for this position is $70,000.00
- $85,000.
00 per year. The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future. Ariat's holistic benefits package for full-time team members includes (but is not limited to): Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO) and paid holidays
401(k) with company match
Bonus incentive plans
Team member discount on Ariat merchandise
Note:
Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice. Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email human.resources@ariat.com. Please see our Employment Candidate Privacy Policy at www.ariat.com/careers to learn more about how we collect, use, retain and disclose Personal Information. Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.