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Sr. Director of Marketing Planning and Operations
Job
UKG
Lowell, MA (In Person)
Full-Time
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Job Description
Own and evolve Marketing's operating model, defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership Lead global Marketing Planning & Operations, overseeing planning processes, performance management, and reporting across regions and functions Drive annual and quarterly planning, including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest‑impact initiatives Establish and run a strong operating cadence, including QBRs, forecasting, executive reviews, and performance readouts--enabling rapid insight‑driven course correction Partner cross‑functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go‑to‑market execution Ensure strong measurement frameworks and data governance, providing clear visibility into Marketing's contribution to pipeline, revenue, and efficiency targets Deliver executive‑ready insights, translating complex data into clear recommendations that drive decisions and outcomes Lead Marketing's AI transformation governance, including workflow redesign, operating model evolution, adoption enablement, and performance measurement Influence and evolve the marking technology ecosystem, identifying opportunities to improve scalability, automation, intelligence, and ROI Optimize external partner and agency management, improving efficiency, scalability, and impact while partnering on sourcing and contract decisions Build and optimize end‑to‑end marketing processes, including lead management, campaign execution, and account‑based marketing Lead and develop a high‑performing team, fostering a culture of accountability, innovation, and continuous improvement Drive change management in close partnership with the CMO and senior stakeholders across the organization You are a strategic, data‑driven marketing operations leader who thrives in complexity and knows how to scale modern marketing organizations. What You Bring 12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations, with experience leading global teams 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment. 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution. Proven success partnering with CMOs and executive teams to drive planning discipline, operating cadence, and performance visibility Experience shaping or leading AI‑enabled marketing transformation, including automation, intelligence, and adoption enablement Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high‑growth or enterprise environment Strong command of marketing analytics, funnel metrics, and revenue attribution, with the ability to translate data into executive insight Expertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms) Demonstrated ability to lead cross‑functional alignment across Marketing, Sales, RevOps, and Finance Strong people leadership skills with a track record of building, developing, and scaling high‑performing teams Executive presence, change‑management capability, and the ability to influence without authority