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UKG
Sr. Director of Marketing Planning and Operations
Career Insights for Director of Operations
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Scorecard
Based on Massachusetts data
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What they do
A Director of Operations is responsible for the day-to-day operations of a company or organization. Plans, organizes, directs and evaluates delivery of goods and services. Supervises staff, oversee projects and daily work activities. May have responsibility for managing supplies and materials, budgets or customer relations; may serve as liaison to senior management.
$166,465 / year median in Massachusetts
+10% projected growth
Job Description
Why UKG:
At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you. About the Team About the Role As Senior Director of Marketing Planning & Operations, you will be a strategic partner to the leadership team, responsible for building and running the operating model that powers a high‑performing, modern marketing organization. This role sits at the intersection of strategy, operations, finance, analytics, and go‑to‑market execution, ensuring Marketing remains aligned to business priorities and delivers measurable impact on pipeline and revenue. Key Responsibilities- Own and evolve GTM's operating model, defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership
- Lead global GTM Planning & Operations, overseeing planning processes, performance management, and reporting across regions and functions
- Drive annual and quarterly planning, including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest‑impact initiatives
- Establish and run a strong operating cadence, including QBRs, forecasting, executive reviews, and performance readouts—enabling rapid insight‑driven course correction
- Partner cross‑functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go‑to‑market execution
- Ensure strong measurement frameworks and data governance, providing clear visibility into GTM's contribution to pipeline, revenue, and efficiency targets
- Deliver executive‑ready insights, translating complex data into clear recommendations that drive decisions and outcomes
- Lead GTM's AI transformation governance, including workflow redesign, operating model evolution, adoption enablement, and performance measurement
- Influence and evolve the marking technology ecosystem, identifying opportunities to improve scalability, automation, intelligence, and ROI
- Optimize external partner and agency management, improving efficiency, scalability, and impact while partnering on sourcing and contract decisions
- Build and optimize end‑to‑end GTM processes
- Lead and develop a high‑performing team, fostering a culture of accountability, innovation, and continuous improvement
- Drive change management in close partnership with senior stakeholders across the organization About You You are a strategic, data‑driven marketing operations leader who thrives in complexity and knows how to scale modern marketing organizations. What You Bring
- 12+ years of experience in Planning, Strategy, or Revenue Operations, with experience leading global teams
- 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment.
- 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution.
- Proven success partnering with leaders and executive teams to drive planning discipline, operating cadence, and performance visibility
- Experience shaping or leading AI‑enabled marketing transformation, including automation, intelligence, and adoption enablement
- Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high‑growth or enterprise environment
- Strong command of analytics, funnel metrics, and revenue attribution, with the ability to translate data into executive insight
- Demonstrated ability to lead cross‑functional alignment across Marketing, Sales, RevOps, and Finance
- Strong people leadership skills with a track record of building, developing, and scaling high‑performing teams
- Executive presence, change‑management capability, and the ability to influence without authority