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Digital Strategic Account Manager
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Nexstar Media Group
Lee's Summit, MO (In Person)
Full-Time
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Job Description
Are you passionate about digital marketing, strategic sales, and helping businesses grow through innovative advertising solutions? Do you thrive in a fast-paced, collaborative environment where creativity, strategy, and results matter? WDAF-TV FOX4, the Nexstar Media Group station serving the vibrant Kansas City market, is seeking an experienced and driven Digital Strategic Account Manager to join our high performing sales team. As the home of award-winning local news, premium digital products, and one of the most recognized media brands in the region, FOX4 offers an exciting opportunity to work with local businesses and national advertisers to create impactful multi-platform marketing campaigns. Kansas City is one of the fastest-growing and most dynamic markets in the Midwest, and we're looking for someone who is equally ambitious, innovative, and client-focused What You'll Do As a Digital Strategic Account Manager, you'll partner with Account Executives, Sales Managers, and clients to develop customized digital marketing strategies that drive measurable business results. You'll serve as a trusted marketing consultant, helping businesses leverage FOX4's full suite of digital advertising solutions. Key Responsibilities
- Develop and present strategic digital marketing recommendations tailored to client objectives and KPIs
- Build new business opportunities through prospecting, networking, relationship-building, and cold calling
- Collaborate with Account Executives and leadership to create integrated advertising campaigns across digital platforms
- Utilize Nexstar's proprietary tools and resources to build compelling proposals and presentations
- Execute and oversee campaigns from launch through optimization and reporting
- Analyze campaign performance metrics and provide actionable insights and recommendations
- Stay ahead of industry trends, emerging technologies, and digital best practices
- Maintain proactive communication with clients and internal teams to ensure campaign success and client satisfaction
- Deliver creative, data-driven marketing solutions that help clients grow their business and exceed expectations
- Contribute to a positive, collaborative, and solutions-oriented team culture
- Perform other duties as assigned by management/leadership What We're Looking For The ideal candidate is a motivated self-starter with strong digital marketing knowledge, excellent communication skills, and a passion for helping clients succeed. Qualifications & Skills
- Bachelor's degree in Marketing, Advertising, Business, or related field preferred
- 2+ years of experience in digital marketing, media sales, or digital advertising solutions preferred
- Understanding of digital advertising products including SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics
- Experience with Google Analytics and Google Tag Manager preferred
- Strong presentation, negotiation, communication, and problem-solving skills
- Ability to manage multiple priorities in a deadline-driven environment
- Proven ability to develop new business and grow client relationships
- Comfortable making in-person sales calls and engaging with business decision-makers
- Highly organized with exceptional attention to detail and follow-through
- Team-oriented mindset with the ability to collaborate across departments
- Passion for innovation, creativity, and delivering results