Manager, Strategic Growth Marketing (ABM)

Manager, Strategic Growth Marketing (ABM) Carrollton, TX Job Details Full-time 1 day ago Qualifications Performance dashboard reports Revenue growth Dashboard development Strategic management Writing skills Email marketing campaigns Mid-level 3 years Salesforce Cloud Analysis skills Calendar management Sales management systems proficiency Data interpretation ZoomInfo Marketing analytics CRM system proficiency Cross-functional collaboration Go-to-market strategy B2B marketing Data-driven decision making Communication skills Developing multi-channel marketing campaigns Cross-functional communication Campaign performance reporting Full Job Description About SmartSource SmartSource is a trusted partner for event technology and IT solutions, supporting event and IT professionals with AV, IT, and technology services across North America for more than 40 years. From corporate events and entertainment to incident response and staffing, we help our clients deliver seamless experiences with the right technology and flawless execution. We're a fast-moving, collaborative organization where marketing plays a critical role in driving growth. If you're looking to make a measurable impact and help shape go-to-market strategy, we'd love to meet you. About the Role SmartSource is seeking a strategic, data-driven marketer to lead and scale our account-based marketing efforts across high-value enterprise accounts. This is a high-impact role at the intersection of Marketing and Sales, focused on driving pipeline, accelerating revenue, and shaping how we engage our most important customers. You'll own ABM strategy end-to-end, partnering closely with Sales to identify opportunities, build targeted campaigns, and deliver coordinated, high-value experiences across the buyer journey. If you enjoy building programs from the ground up, working cross-functionally, and using both data and creativity to influence complex buying groups, this is an opportunity to make a meaningful impact. What You'll Do Strategy & Ownership Own and evolve SmartSource's account-based marketing (ABM) strategy across priority industries and target accounts Partner with Sales to define ideal customer profiles (ICPs), target account lists, and account engagement strategies Develop and maintain a detailed ABM calendar and metrics dashboard Campaign Development & Execution Build and execute integrated, multi-channel ABM campaigns (email, content, retargeting ads, etc) Create campaign lists in ZoomInfo, write emails, manage lead scoring and handoff to Sales Sales Alignment & Enablement Act as a partner to Sales/Sales Ops, aligning marketing programs with account plans and revenue goals Equip Sales with insights, messaging, and tailored content to improve engagement and conversion of ABM campaigns and Outreach campaigns. Lead weekly AMB reviews and optimization discussions Performance & Optimization Define, track, and communicate KPIs including email metrics, account engagement, pipeline creation, and revenue impact Analyze campaign performance and continuously optimize targeting, messaging, and channel mix Deliver clear, data-driven insights and recommendations to stakeholders What You Bring 3-6+ years of B2B marketing experience, including ABM experience Proven track record of building and executing campaigns that drive pipeline and revenue Experience partnering closely with Sales in a fast-paced, performance-driven environment Strong analytical mindset with the ability to translate data into actionable insights Excellent communication, writing, and project management skills, with the ability to manage multiple priorities Experience with Hubspot, Salesforce, and sales engagement platforms such as Outreach Why Join SmartSource High-impact role with direct influence on revenue growth Strong alignment and visibility with Sales and leadership teams Opportunity to build and shape ABM strategy within a growing organization Collaborative, entrepreneurial environment where your ideas are valued Equal Opportunity Employer SmartSource is an equal opportunity/affirmative action employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender (including gender identity or expression), sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic in accordance with applicable laws. Ready to make an impact? Apply today and help shape the future of growth at SmartSource.