Digital Program Specialist

Position Purpose:

The Digital Program Specialist is responsible for driving the successful implementation, adoption, and performance of the Pro Referral platform across assigned markets. This role ensures contractors and internal stakeholders are effectively onboarded, trained, and supported while monitoring performance metrics to optimize lead conversion and program growth. Through data-driven insights, process discipline, and continuous improvement, the position supports scalable, high-performing digital product execution across the business.

Key Responsibilities:

Lead execution, adoption, and performance of the Pro Referral lead generation platform across assigned markets. Ensure contractors are successfully onboarded, trained, compliant, and consistently converting leads. Drive operational excellence, measurable performance, and scalable program growth without reliance on external sales teams. Lead end-to-end Pro Referral rollout in new and existing markets. Plan and execute contractor onboarding, launch readiness, and training schedules. Serve as the primary subject-matter expert for Pro Referral across assigned regions. Independently train contractors and internal stakeholders on platform usage, workflows, compliance, and best practices. Reinforce process discipline to embed Pro Referral into contractors' daily operations. Monitor full sales funnel performance, including vetting, onboarding, lead acceptance, follow-up behavior, and conversion rates. Identify and diagnose root causes of performance gaps, including onboarding issues, configuration errors, workflow misalignment, or training deficiencies. Implement corrective actions to optimize adoption and conversion performance. Conduct audits to validate compliance, engagement, data accuracy, and process adherence. Identify performance risks early and proactively mitigate market impact. Track, analyze, and report KPIs at contractor, market, and regional levels. Build and maintain performance trackers, scorecards, and reporting dashboards. Capture field feedback and translate insights into process improvements and scalability strategies.

Direct Manager/Direct Reports:

• Reports to Senior Manager, Digital Sales and Support
• No direct reports

Travel Requirements:

• Minimal travel required, primarily limited to team on sites, tradeshows, and select in-person training sessions as needed.

Physical Requirements:

• Some ability to travel.
• Prolonged periods of sitting, standing, and presenting.

Working Conditions:

• Remote environment. Expected to be in territory of coverage.
• Frequent interaction with contractors, branch teams, and internal stakeholders.
• Fast-paced, execution-focused program environment.

Minimum Qualifications:

• 3+ years of experience in digital program rollout, product operations, enablement, SaaS implementation, or platform adoption.
• Strong analytical skills with high proficiency in Excel.
• Demonstrated ability to independently manage programs from launch through optimization.
• Strong facilitation, training, and presentation skills.
• Ability to explain technical workflows clearly to non-technical users.
• Highly organized, process-driven, and comfortable operating autonomously.
• Some willingness to travel.

Preferred Qualifications:

• Experience supporting referral, marketplace, or lead-generation platforms.
• Familiarity with contractor, home services, or construction ecosystems.
• Experience working cross-functionally without formal authority.
• Forward-thinking mindset focused on scalability, risk mitigation, and continuous improvement.

Minimum Education:

• Associate's degree in business, Operations, Marketing, or related field (or equivalent work experience).

Preferred Education:

• Bachelor's degree with focus in Operations, Business Analytics, or Digital Product Management.

Minimum Years of Work Experience:

• 3+ years relevant experience in digital product operations, program rollout, or platform enablement.

Certifications:

• None required.

Competencies:

• Operational Excellence
• Analytical Thinking
• Process Discipline
• Risk Identification & Mitigation
• Program Ownership
• Execution Accountability
• Cross-Functional Collaboration
• Communication & Facilitation

Continuous Improvement Mindset Work Location:

• Remote in assigned market Not the right job for you?

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Job Location:

SRS Distribution - McKinney 7440 State Highway 121 McKinney, TX 75070-3104 ‎ As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws. If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at

US:

855.556.3221, or by email to: HR@Help.

SRSDistribution.com with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law. ‎ Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance. All benefits subject to eligibility. ‎ ‎ Should a Candidate be submitted to fill a position by a recruiting or staffing services agency ("Agency"), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement. Competitive salaries for all team members paid weekly 401(k) Retirement Plan with company matching Employee Stock Purchase Plan Paid Vacation, Sick Time, Holidays, Birthday, and Floating Holidays Paid Parental Leave Medical, Dental and Vision Benefits Flexible and Dependent Care Spending Accounts Company paid Life insurance and Short-Term Disability Additional Life Insurance and Long-Term Disability also offered Safety Program with Bonuses for our Drivers Employee Referral Bonus Program SRS Distribution Inc., a wholly owned subsidiary of The Home Depot, consists of a family of industry-leading, independent roofing distributors. SRS has grown rapidly through acquisitions and the opening of multiple new locations since the February 2008 inception. This continual growth has established SRS as one of the fastest growing building products distribution companies in the U.S. The goal of SRS is to form the strongest national network of independent roofing and building product distributors with the most talented team of people working together to deliver the industry's best products and services. In addition to our commitment to customer focus, SRS strives to become the preferred employer in the industry with highly motivated and engaged employees operating in an entrepreneurial culture where the corporate office works for the field and not the reverse. Make money, have fun and give back with us! Find out more at www.srsdistribution.com. As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws. If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at

US:

855.556.3221, or by email to: HR@Help.

SRSDistribution.com with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.