Job Description
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Plano, TX. Program Manager -
Shop App Push Notifications Top Skills:
Project Management Data-driven decision making Communication & collaboration Responsibilities:
Strategy & Planning:
Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization. Execution & Optimization:
Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking. Cross-functional Collaboration:
Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives. Data Analysis & Reporting:
Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance. Compliance & Best Practices:
Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies. Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement. Experience with push notification platforms (e.g., Firebase, Braze, OneSignal). Familiarity with user segmentation and personalization techniques. Knowledge of A/B testing methodologies and tools. Preferred Qualifications:
Verbal and written communication skills, problem-solving skills, attention to detail, and interpersonal skills. Ability to work independently and manage one's time. Knowledge of production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. Knowledge of business and management principles involved in strategic planning, resource allocation, and production methods. Knowledge of computer software, such as MS Word, MS PowerPoint, MS Project, Visio, etc. Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!
