Senior Program Manager

Description We are seeking a Senior Program Manager to join our Marketing Applied Sciences team within General Motors' Global Marketing Organization. This role will partner closely with product, engineering, data science, architecture, marketing stakeholders and external vendors to drive the successful delivery of complex marketing and advertising technology solutions. In this role, you will be the operational backbone and execution support for a highly technical product area. You will ensure priorities are clearly defined, work is well-sequenced, dependencies are managed, and delivery is predictable and transparent. You will serve as scrum master, owning the operating rhythm across PI planning, sprint execution, backlog health, stakeholder communications, and vendor coordination. You will be a critical force multiplier for our Technical Enablement team, enabling us to focus on strategy and solution viability while you drive delivery excellence, team operations, and cross-functional alignment. You will be successful in this role if you thrive in ambiguity, are able to navigate competing priorities with diplomacy, and have a builder's mentality. What You'll Do Program & Delivery Leadership Lead end-to-end program execution for marketing and advertising technology initiatives, ensuring on-time, high-quality delivery across multiple workstreams Translate high-level product strategy and architectural direction into executable plans, milestones, and delivery schedules Manage cross-team dependencies, risks, and delivery trade-offs Track progress, manage scope, and proactively surface delivery risks and mitigation plans Product Management Own and act as the product manager for key Technical Enablement priorities when needed Contribute to AI Strategy and delivery of AI-related features Create product requirements documents and project charters Agile Operations & Team Orchestration Serve as scrum master for our team of product managers, engineers, and strategists Lead PI planning, sprint planning, backlog refinement, daily scrums, sprint reviews, and retrospectives Own Jira hygiene and backlog health, ensuring stories are well-formed, prioritized, estimated, and sequenced Drive continuous improvement of team agile practices, tooling, and delivery workflows Stakeholder & Vendor Coordination Act as a central coordination point across product, engineering, privacy and legal teams, along with external vendors Manage calendars, schedules, meeting cadence, and key ceremonies across internal and external partners Ensure alignment on scope, timelines, dependencies, and delivery expectations Onboard vendors onto corporate systems Communications & Reporting Create and maintain program and project status reports, executive readouts, and delivery dashboards Develop and publish a monthly internal newsletter highlighting team progress, milestones, and upcoming initiatives Prepare materials for leadership reviews, roadmap discussions, and PI Planning Ensure transparency into delivery progress, risks, and upcoming decisions Your Skills & Abilities (Required Qualifications) Bachelor's degree in Business, Information Systems, or a related field; MBA or advanced degree a plus 6+ years of experience in technical program management, product management, delivery, or agile leadership roles Experience serving as scrum master or agile delivery lead for technical teams, experience with data teams preferred Strong proficiency with Jira, Confluence, and agile planning frameworks (Scrum, SAFe, or similar) Proven ability to manage complex cross-functional programs with multiple stakeholders and dependencies Familiarity with enterprise data architectures and cloud platforms Excellent written and verbal communication skills, including executive-level reporting Proven ability to manage competing priorities and multiple parallel initiatives Strong organizational skills and attention to detail Experience creating delivery artifacts, run-of-show documents, schedules, and operating cadences What Will Make You Standout SAFe, PMP, or Scrum Master certification Ability to analyze data sets using SQL/Python Industry experience in MarTech/AdTech Experience working with agentic AI solutions The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential:

An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.) This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager. The selected candidate will be required to travel