General Information Locations :

Los Angeles

Del Rey, California, United States of America Location:
Los Angeles

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Del Rey State:

California Country:

United States of America Location:

Kirkland State:

Washington Country:

United States of America Location:

Vancouver State:

British Columbia Country:

Canada Role

ID 214920

Worker Type Regular Employee Studio/Department Marketing Flexible Work Arrangement Hybrid Description & Requirements Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l'histoire. D'une grande communauté internationale. C'est un lieu où la créativité s'épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu. Director, Demand Generation Media Excellence Electronic Arts Redwood City The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Director of Demand Generation Media Excellence to join the Growth Marketing Organization. You will report into the Sr. Director Franchise Media, and be directly responsible for pushing forward demand generation media capabilities across all franchises. This is a hybrid role, with 3 days a week in office at one of the posted locations. Responsibilities Paratner with a high-performing team of data-driven demand generation media buyers, specializing in media across PC, console and mobile Set standards for demand generation media innovation across EA's campaign, including channel strategy, optimization levers and existing AI adoption Partner with platforms to prioritize demand generation media features for greater EA outcomes Develop EA strategies to optimize outcomes from media platform evolutions and industry updates Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.) Cross-functional change management and remove barriers to functional best practices Develop training material and programs for Demand Generation buying skills and cross-train talent Requirements 10+ years' experience in brand media, managing demand creation and demand conversion across PC, console and mobile games 5+ years of influencing senior leaders Experience managing AAA game media budgets Ownership, accountability & ability to solution complex problems. In-depth understanding of user acquisition algorithms, Measurements, and creative best practices. BA/BS Degree in marketing/finance or equivalent quantitative field Passion/knowledge for video games British Columbia (depending on location e.g. Vancouver vs. Victoria) $160,700

$224,700 CAD California (depending on location e.g. Los Angeles vs. San Francisco) $182,600
$276,300 USD Washington (depending on location e.g. Seattle vs. Spokane) $175,600
$233,600 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees.

Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. À propos d'Electronic Arts Nous sommes fiers de notre vaste catalogue de jeux et d'expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d'EA. Nous valorisons l'adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d'espaces dédiés à l'apprentissage et à l'expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression. Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d'elles-mêmes. Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l'ascendance, le sexe, le genre, l'identité ou l'expression de genre, l'orientation sexuelle, l'âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur. 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