Communications Manager

About The Company & Role The Parasol Group is a diverse portfolio of B2B manufacturers, 3PL providers, and D2C brands. Because we operate a centralized marketing engine, you will be the sole architect and voice for all 7 brands. There are no other writers or PR agencies to lean on. You are being hired to transform our complex industry knowledge into high-authority content that attracts media attention, wins the "AI Answer Engine" wars, and feeds our sales pipeline. If you need a team of freelancers to be "effective," do not apply. We need a "Player-Coach" who can strategize in the morning and write 3,000 words of technical copy in the afternoon.

Essential Duties and Responsibilities:

Include the following and other duties as assigned. 1.

The Editorial Production House The Voice:

You own the brand voice for all subsidiaries. You must be able to write technical whitepapers for B2B logistics and emotional copy for a D2C e-commerce product description.

Solo Execution:

You will research, interview internal SMEs, and write all long-form articles, case studies, and some email sequences.

The Vault:

You manage the consolidated editorial calendar, ensuring we are shipping high-quality content weekly. 2.

Earned Media & Digital Authority The Hustle:

You don't wait for people to find us. You proactively pitch our data and stories to industry publications to secure high-value backlinks and mentions.

Visibility:

You will structure our content to be "citable" by AI models. This means mastering Q&A formatting and working with team members to ensure technical schema is applied.

Backlink Strategy:

You are responsible for the "Digital PR" that builds our domain authority, ensuring our brands are seen as the "source of truth" in their respective industries. 3.

Reputation & Media Relations PR:

You are the point of contact for all external media inquiries. You will prepare our GMs for interviews and coordinate all press releases.

Crisis & Sentiment:

You monitor brand mentions across the web. If a brand's reputation is at risk, you lead the messaging response.

Award & Event Circuit:

You will identify and submit our brands for industry awards and speaking engagements to cement our status as market leaders. 4.

Sales Enablement & Narrative The Sales Toolbelt:

You are responsible for the copy in the tools the sales team uses to close. This includes the creation of high-stakes pitch decks, one-pagers, and "Proof of Concept" case studies.

The Feedback Loop:

You will meet with sales leaders to identify common customer objections and create content that proactively answers those questions. 5.

Radical Accountability & Speed Proactive Culture:

You will break the "Ticket Taker" mentality. Instead of waiting for a GM to ask for a blog post, you will work on the overarching marketing strategy and develop content proactively.

AI Database:

You will help maintain and create custom internal AI knowledge bases.

Quality Control:

You are the final gatekeeper for everything that leaves this building. "Good enough" is not an option. What Success Looks Like After 1-

Year:

Organic Visibility:

A measurable increase in "AI Citations" and top-tier media mentions for each brand.

Output Volume:

Consistent delivery of the "Growth Playbook" content—minimum 8 high-authority assets per month.

Sales Impact:

A 15%+ increase in MQLs generated specifically from organic content and earned media channels.

Asset Library:

A fully functional, "centralized" library of sales enablement materials for all companies.

Qualifications & Skills Experience:

Minimum 3 years in a heavy writing/communications role. You must have a portfolio that proves you can write for both technical B2B and high-volume D2C. Have experience with Editorial and PR content.

Technical Literacy:

You must understand the mechanics of SEO, AEO, and how content interacts with customer journeys. The "One-Man Band"

DNA:

You have a proven track record of managing a high volume of output without a large supporting team.

Sales Obsession:

You write to drive revenue and help sales close deals.

Bonus:

You have worked in an agency or shared-services model, adaptability and speed is a competitive advantage. Why Join Us You'll be part of a team that's transforming how multiple companies operate. The company is locally owned and built to last generations. Your work will help shape our next decade of growth. We offer competitive pay, solid benefits, and a culture that values curiosity, innovation, and getting things done.

Job Type:

Full-time Pay:

$85,000.00 - $90,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person