• Introduction
• At IBM, we believe technology shapes the world.

We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

• Your role and responsibilities
• As a Client Experience Marketing Event Strategist, you will drive IBM growth by delivering exceptional attendee experiences through strategic thinking and flawless operational management.

You will partner across various teams to design and deliver events that connect audiences to IBM's innovation, turning engagement into measurable business outcomes.

Your primary responsibilities will include:

Drive Event Strategy and Outcomes:

Partner with demand generation, field marketing, and partner acceleration teams to define event objectives, target audiences, and success metrics that align to business goals, leveraging your expertise to ensure strategic alignment and measurable outcomes.

Design Impactful Client Journeys:

Develop integrated event experiences, including branding, content, and engagement strategies, focused on capturing and converting client interest into pipeline and revenue, showcasing your ability to craft compelling client-facing experiences.

Optimize Performance and Measure Results:

Maintain a relentless focus on post-event performance, leveraging a robust Response Lead Management (RLM) plan to ensure consistent pre- and post-event follow-up across field and sales teams, analyzing event results to extract performance insights and inform future event strategies.

Innovate and Lead Event Excellence:

Provide thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate IBM's event ecosystem, demonstrating your capacity for innovation and leadership in event strategy and delivery.

• Execute Events with

Excellence:

Manage all end-to-end event processes and tools, ensuring alignment with IBM's standards for audit, legal, and financial compliance, showcasing your ability to deliver high-quality events while maintaining operational integrity.

• Required technical and professional expertise

• Event Strategy Development:

  Deep expertise in designing and executing event strategies that drive business outcomes, including defining event objectives, target audiences, and success metrics.

Integrated Event Experience Creation:

Experience with developing integrated event experiences, including branding, content, and engagement strategies, that capture and convert client interest into pipeline and revenue.

Performance Optimization and Measurement:

Experience in analyzing event results, extracting performance insights, and applying data-driven learnings to enhance future event strategy and impact.

Event Innovation Leadership:

Deep expertise in providing thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate event ecosystems.

End-to-End Event Management:

Experience with managing all end-to-end event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance.

• Preferred technical and professional experience

• Event Innovation Expertise:

  Deep expertise in event innovation, with a proven track record of continuously improving processes, tools, and client engagement models to elevate event ecosystems.

Advanced Event Analytics:

Experience with analyzing complex event results, extracting nuanced performance insights, and applying data-driven learnings to enhance future event strategy and impact.

Strategic Event Partnerships:

Experience with partnering across multiple teams, including demand generation, field marketing, and partner acceleration teams, to define event objectives, target audiences, and success metrics that align to business goals.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.