Digital Account Manager - Client Success
Job
USA TODAY Co.
Romeoville, IL (In Person)
$50,058 Salary, Full-Time
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Job Description
The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales.
Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.
Advise our clients on how best to leverage feasible ongoing and impending marketing strategiesEnsure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channelsDaily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologiesReview day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client's digital marketing needsHold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)
Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycleDemonstrated expertise with digital marketing publishing systems & processesExcellent verbal & written communication skillsDemonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a businessProven track record in relationship building and account managementWorks efficiently and is always looking to streamline processes & workflowsModerate Excel and PowerPoint skills required
Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.
Position Requirements:
Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objectivesUnderstand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationshipCreate a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)Articulate media programs to devise appropriate strategies and campaign implementation plansWork alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals.Advise our clients on how best to leverage feasible ongoing and impending marketing strategiesEnsure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channelsDaily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologiesReview day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client's digital marketing needsHold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)
Key Skills:
Ability to quickly master business process, marketing, and technology conceptsDemonstrated expertise in customer relationship managementMastery of key technologies and systems to review and advise on digital marketing campaignsAdvanced capabilities to effectively understand and speak toward digital advertising campaigns-Search, Display, Marketing Management Systems, traditional marketing endeavors etc.Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycleDemonstrated expertise with digital marketing publishing systems & processesExcellent verbal & written communication skillsDemonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a businessProven track record in relationship building and account managementWorks efficiently and is always looking to streamline processes & workflowsModerate Excel and PowerPoint skills required
Key CompetenciesMarketing Concepts & Digital Marketing Acumen:
pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc.)Customer FocusProactive Creative & Analytical ThinkingBusiness Process & Technology AcumenTeam CollaborationConflict ManagementFlexible With Change ManagementProven Success in Implementing Ideas in aFast- Paced EnvironmentAttentive To DetailAbout You:
Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English2+ years hands-on experience managing online/digital advertising campaignsMust have 3+ years of client facing service/account management experienceGoogle Ads & Google Analytics CertifiedAbout Us:
Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At LocaliQ, we know our employees drive to success, and we strive to create a thriving company culture where you will enjoy coming to work every day. Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing? Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, LocaliQ has been recognized for outstanding products and exceptional employees, having won Google's Quality Account Champion in North America and Google's Innovation Champion Award in Canada. LocaliQ is headquartered in Woodland Hills, CA, & Frisco, TX, with over 35 locations throughout the United States, Canada, India, Australia, New Zealand, and Brazil.#LI-REMOTE
#LOCALiQ #LI-LLThe annualized base salary for this role will range between $45,000, and $55,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.Note:
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