Copywriter
Job
Robert Half
San Francisco, CA (In Person)
Full-Time
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Job Description
Description We are looking for a Brand Copywriter to join a long-term contract opportunity. In this role, you will craft clear, persuasive messaging that helps developers, platform engineers, and technology decision-makers connect with the brand across campaigns, digital content, and thought leadership. You will partner with cross-functional teams to turn technical subject matter into engaging stories while strengthening a consistent voice in the DevOps and platform engineering market.
Responsibilities:
- Shape campaign narratives and write brand-focused copy that turns complex platform capabilities into compelling stories for technical and executive audiences.
- Create and refine thought leadership content by collaborating with internal partners and subject matter experts to produce distinctive points of view on software development and platform engineering.
- Build messaging frameworks, campaign concepts, and story structures that align with broader brand objectives and support integrated marketing initiatives.
- Maintain and enhance voice and tone standards to ensure consistency across content, while guiding stakeholders on how to apply brand language effectively.
- Translate topics related to DevOps, AI, and platform engineering into concise, accessible copy suited for both business and technical readers.
- Develop content that is structured for strong performance across digital channels, including search-friendly and AI-discoverable formats for owned media.
- Review and edit marketing copy for clarity, grammar, brand alignment, and quality across campaigns, web experiences, and other touchpoints.
- Contribute strategic writing input during creative development and campaign planning with internal teams and external partners.
- Manage multiple content assignments at once, balancing ongoing brand needs with larger campaign-based deliverables. Requirements
- At least 6 years of writing experience in an agency environment or within a technology-focused in-house brand team.
- Strong portfolio demonstrating expertise across both short-form and long-form content for brand and marketing initiatives.
- Advanced storytelling ability with experience guiding narrative development for B2B campaigns and brand programs.
- Proven skill in turning technical concepts into engaging messaging for developers, engineers, and business stakeholders.
- Experience creating copy for a range of channels, such as digital advertising, social media, events, landing pages, email, and thought leadership platforms.
- Excellent command of voice, tone, pacing, and structure, with the ability to adapt messaging for different audiences and contexts.
- Hands-on experience in copy editing and quality review to maintain consistency, accuracy, and brand standards.
- Proficiency in copywriting disciplines including ad copy, email copy, promotional messaging, and editorial refinement.
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