Copy Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Copy Lead, Brand to elevate brand storytelling through bold ideas and exceptional craft. This role is responsible for leading concept development and execution across integrated campaigns, social, and partnerships—bringing a distinct point of view and a high bar for creative excellence. As a senior individual contributor, you will shape and drive creative work across key campaign initiatives, partnering closely with copy and creative teammates to expand and push the WHOOP voice.

RESPONSIBILITIES

Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels Own creative output across key projects, setting the bar for quality, craft, and originality Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks Write across OOH, print, digital, email, experiential including scripts for video and social content, with a strong understanding of platform-specific best practices Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns, social content, and partnerships Present and articulate creative concepts clearly and persuasively to internal stakeholders, incorporating feedback to strengthen the work Provide feedback and elevate other writers' work Work alongside creative leadership to protect and evolve the WHOOP voice

QUALIFICATIONS

5-8 years of experience in copywriting with a strong portfolio of campaign or brand work Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative Experience writing scripts for video, social, and other narrative formats Strong understanding of social platforms and how to create work that resonates in culture Experience developing naming systems for campaigns, products, or initiatives Strong creative instincts with the ability to generate, refine, and elevate big ideas Experience collaborating with cross-functional teams and contributing to fast-paced, iterative creative processes Comfort presenting creative work and engaging in constructive critique with peers and stakeholders Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.