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Social Strategist - Parenting/Mom/Baby Experience
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Quimby Digital
Cambridge, MA (In Person)
Full-Time
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Job Description
Social Strategist - Parenting/Mom/Baby Experience at Quimby Digital Social Strategist - Parenting/Mom/Baby Experience at Quimby Digital in Cambridge, Massachusetts Posted in 1 day ago.
You start by scanning comments and DMs Publishing Ops has flagged for your review. Some are simple approvals. Others need a judgment call on tone, timing, or whether a response should exist at all. You make the call, flag edge cases, and keep things moving.
By mid-morning, youre deep in content. AI helps you draft fast, but the work is in your edits focused on shaping the voice, tightening ideas, and making sure what goes out actually reflects the client and the moment. A post isnt landing the way you expected? You dont panic; you diagnose, adjust, and move forward.
Throughout the day, Slack is active. Questions fly. Context gets shared. Someone jumps in to help unblock a client issue. Someone else drops a great insight that changes how a post is framed. Its collaborative, fast, and very much all hands on deck. You might hop into a client check-in, send an async update, or jump into a quick internal huddle to align on a launch or a pivot. Things change. Priorities shift. Youre expected to think on your feet and communicate clearly when they do.
By the end of the day, youve written, decided, adjusted, and moved things forward. Not everything is perfect but its thoughtful, intentional, and shipped. You log off knowing you were trusted to make calls, supported when things moved fast, and part of a team that has each others backs.
About Quimby DigitalQuimby Digital is a boutique, women-led social media agency specializing in organic social strategy for brands in womens health, wellness, parenting, and B2B. We help brands make better decisions not just more content.
We are also building proprietary internal technology (QuimbyOS / Wimbly) that combines AI and human judgment to make social media calmer, smarter, and more effective.
We value clarity, thoughtfulness, and sustainable work not hustle culture. We believe in doing our best work for our clients and taking the best care of our team. Were collaborative, supportive, and open, with a sense of humor baked in! We do excellent work, treat each other like humans, and believe great results come from teams that actually enjoy working together.
About the RoleThe Strategist is the day-to-day strategic owner for a set of client accounts. We are established as a change-maker in the parenting space and are looking for a strategist who gets the thrill of finding a snack your toddler will eat, an app that tracks your pregnancy history well, or a vitamin that keeps your chicken nuggets only kiddo getting their daily nutrients.
Core Responsibilities1. Client Strategy & OwnershipOwn 68 client accounts as the primary strategic contactMaintain deep understanding of each clients brand voice, goals, sensitivities, and internal dynamicsTranslate Director-level strategy into clear briefs and prioritiesDecide when content isnt working vs. when it needs refinement or time2. AI-Assisted Copywriting (You Write AI Helps)Use AI tools to draft first-pass social copy across platformsEdit and refine AI output for clarity, tone, accuracy, and brand fitAdapt copy for different platforms and formatsEnsure copy aligns with content pillars and business goalsYou are expected to write copy. AI is a drafting partner, not a replacement for your experience and judgment.3. Content & Community JudgmentReview and approve all content before it is publishedApprove AI-drafted responses to comments and DMsDecide whether and how to respond to community interactionsHandle nuance, tone, and sensitivityEscalate legal, PR, or high-risk issues to Directors when necessary4. Client CommunicationLead routine client communication (Slack, email, async updates)Run assigned check-ins (weekly, bi-weekly, or monthly depending on client tier)Maintain client calm, confidence, and trustClearly explain decisions and direction5. Insight & Learning LoopTrack recurring feedback, questions, and approval patternsSurface insights and recommendations to DirectorsContribute to QuimbyOS / Wimbly client memory and intelligenceWhat This Role Does Not DoThis role does not:
Manually post or schedule content regularlyFix tool failuresMonitor inboxes all dayAssemble reports or dashboards from scratchDo more content when results lagThose responsibilities live elsewhere by design.
What Were Looking ForRequired24 years experience in social media strategy or agency workStrong writing and editing skillsComfort using AI tools to draft and refine contentSound judgment and decision-making abilityAbility to manage multiple clients calmlyClear, professional communicationExperience working in the parenting/mom/baby space, with CPG and SAAS experience a bonus PreferredAgency experienceComfort working asynchronouslyInterest in AI-assisted workflowsGrowth PathStrategist Senior Strategist Director of StrategyOr specialization into AI strategy, client intelligence, or product roles. recblid z351s3lms8iaw4zu51rkhedkpw3n70
Type:
full-timeJob Description:
DescriptionA typical day as a Strategist at Quimby moves quickly in a good way.You start by scanning comments and DMs Publishing Ops has flagged for your review. Some are simple approvals. Others need a judgment call on tone, timing, or whether a response should exist at all. You make the call, flag edge cases, and keep things moving.
By mid-morning, youre deep in content. AI helps you draft fast, but the work is in your edits focused on shaping the voice, tightening ideas, and making sure what goes out actually reflects the client and the moment. A post isnt landing the way you expected? You dont panic; you diagnose, adjust, and move forward.
Throughout the day, Slack is active. Questions fly. Context gets shared. Someone jumps in to help unblock a client issue. Someone else drops a great insight that changes how a post is framed. Its collaborative, fast, and very much all hands on deck. You might hop into a client check-in, send an async update, or jump into a quick internal huddle to align on a launch or a pivot. Things change. Priorities shift. Youre expected to think on your feet and communicate clearly when they do.
By the end of the day, youve written, decided, adjusted, and moved things forward. Not everything is perfect but its thoughtful, intentional, and shipped. You log off knowing you were trusted to make calls, supported when things moved fast, and part of a team that has each others backs.
About Quimby DigitalQuimby Digital is a boutique, women-led social media agency specializing in organic social strategy for brands in womens health, wellness, parenting, and B2B. We help brands make better decisions not just more content.
We are also building proprietary internal technology (QuimbyOS / Wimbly) that combines AI and human judgment to make social media calmer, smarter, and more effective.
We value clarity, thoughtfulness, and sustainable work not hustle culture. We believe in doing our best work for our clients and taking the best care of our team. Were collaborative, supportive, and open, with a sense of humor baked in! We do excellent work, treat each other like humans, and believe great results come from teams that actually enjoy working together.
About the RoleThe Strategist is the day-to-day strategic owner for a set of client accounts. We are established as a change-maker in the parenting space and are looking for a strategist who gets the thrill of finding a snack your toddler will eat, an app that tracks your pregnancy history well, or a vitamin that keeps your chicken nuggets only kiddo getting their daily nutrients.
This role is responsible for:
Understanding each client deeplyWriting copy with AI supportMaking judgment calls about content and engagementMaintaining client confidence and clarityThis is not an entry-level posting role and not a project management role.Core Responsibilities1. Client Strategy & OwnershipOwn 68 client accounts as the primary strategic contactMaintain deep understanding of each clients brand voice, goals, sensitivities, and internal dynamicsTranslate Director-level strategy into clear briefs and prioritiesDecide when content isnt working vs. when it needs refinement or time2. AI-Assisted Copywriting (You Write AI Helps)Use AI tools to draft first-pass social copy across platformsEdit and refine AI output for clarity, tone, accuracy, and brand fitAdapt copy for different platforms and formatsEnsure copy aligns with content pillars and business goalsYou are expected to write copy. AI is a drafting partner, not a replacement for your experience and judgment.3. Content & Community JudgmentReview and approve all content before it is publishedApprove AI-drafted responses to comments and DMsDecide whether and how to respond to community interactionsHandle nuance, tone, and sensitivityEscalate legal, PR, or high-risk issues to Directors when necessary4. Client CommunicationLead routine client communication (Slack, email, async updates)Run assigned check-ins (weekly, bi-weekly, or monthly depending on client tier)Maintain client calm, confidence, and trustClearly explain decisions and direction5. Insight & Learning LoopTrack recurring feedback, questions, and approval patternsSurface insights and recommendations to DirectorsContribute to QuimbyOS / Wimbly client memory and intelligenceWhat This Role Does Not DoThis role does not:
Manually post or schedule content regularlyFix tool failuresMonitor inboxes all dayAssemble reports or dashboards from scratchDo more content when results lagThose responsibilities live elsewhere by design.
What Were Looking ForRequired24 years experience in social media strategy or agency workStrong writing and editing skillsComfort using AI tools to draft and refine contentSound judgment and decision-making abilityAbility to manage multiple clients calmlyClear, professional communicationExperience working in the parenting/mom/baby space, with CPG and SAAS experience a bonus PreferredAgency experienceComfort working asynchronouslyInterest in AI-assisted workflowsGrowth PathStrategist Senior Strategist Director of StrategyOr specialization into AI strategy, client intelligence, or product roles. recblid z351s3lms8iaw4zu51rkhedkpw3n70