Senior Content Strategist

Senior Content Strategist TwoTone Creative - 4.4 West Des Moines, IA Job Details Full-time 2 days ago Benefits Paid parental leave Health savings account Paid holidays Disability insurance Health insurance Dental insurance 401(k) Flexible spending account Paid time off 401(k) 4% Match Parental leave Snacks provided Vision insurance 401(k) matching Life insurance Referral program Qualifications Marketing project management Teamwork Team leadership English Attention to detail Organizational skills Leading team collaboration initiatives macOS Communications Computer skills Managing projects English Marketing agency experience Ad writing Full Job Description Benefits Competitive salary with performance-based raises Custom development plans to help you grow Clear promotion pathways PTO that rewards your expertise and dedication Free snacks and drinks at the office Optional Work-from-Home Wednesdays Paid holidays 100% paid maternity and paternity leave 401(k) with 4% company match Comprehensive health and dental insurance Transparent leadership so you know what we're striving for, why, and how Vision and life coverage Short-term and long-term disability insurance We love to celebrate: birthdays, team anniversaries, Christmas, and every big win Signature events like our Annual Murder Mystery Dinner and Vision Day MacBook laptop and a second monitor are provided Professional development opportunities (conferences, training) A Typical Work Week We believe the best work happens together. This is a full-time, in-person role at our West Des Moines office. Remote work is not available. The Senior Content Strategist is responsible for determining which formats best communicate various types of content, identifying ways to increase brand awareness, writing content, and utilizing keyword research in order to maximize the reach and interpretation of content. The Senior Content Strategist should be highly collaborative, a good listener, and be able to work well under pressure. Top 5

Responsibilities:

Write punchy, marketing-focused copy Integrate marketing practices into content Attend and/or lead content meetings with clients Assist in managing complex copywriting and marketing projects Edit/proof work

Other Responsibilities:

Developing a solid understanding of the target audience through online and traditional market research Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs Partnering with marketing and social media teams to identify trends and anticipate needs Performing content audits to assess how well existing content is performing Performing content gap analyses to determine what type of content is missing and what is needed Establishing style guides that specify the writing style and tone needed to create engaging content Creating, adjusting, and managing editorial calendars Required Skills Degree in English, public relations, marketing, or communications Mac proficient 3+ years of previous agency experience Marketing background Ability to write clear, concise and grammatically correct copy Knows and loves grammar (Eagle eye!) Comfortable working with conservative Christian churches and non-profits Knowledge of and ability to write for churches and accurately represent their message Uses good judgment and works with integrity Works independently and quickly Strong written and verbal communication skills Ability to quickly change from one project to another Adeptness with learning new apps and software Comfortable leading projects and other copywriters Attention to detail (seriously - looking for type-A, proactive people) Good organizational skills that support the rest of the team The willingness to listen to feedback and use it to improve Punctual and dependable Extra Skills Would be awesome, but not required. SEO experience FB / Instagram ads Online course writing

Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Referral program Vision insurance

Work Location:

In person