COPYWRITER

COPYWRITER

Roanoke, VA Job Details Full-time 1 day ago Qualifications Bachelor's degree in communications Marketing Content editing Content writing Email marketing campaigns Mid-level 3 years Bachelor's degree in marketing Bachelor's degree in journalism Bachelor's degree in English Market research Bachelor's degree Social media content creation Brand messaging SEO Journalism Organizational skills Integrated marketing campaigns Communications A/B testing English Integrated marketing B2B marketing Time management Copywriting Full Job Description

ABOUT FOOT LEVELERS

Foot Levelers is the world's leading provider of custom orthotics and wellness solutions, serving healthcare professionals and patients globally. The company is rooted in education, innovation, and practitioner partnership, with a mission to improve quality of life through whole-body wellness.

ROLE SUMMARY

The copywriter is responsible for developing clear, compelling, and on-brand copy that supports Foot Levelers marketing and communication goals. This role focuses on execution with growing strategic input, translating complex health and wellness concepts into accessible, engaging messaging across digital and print channels. The Copywriter will create content primarily for a B2B audience while occasionally developing messaging that reaches end consumers within a B2B2C context.

KEY RESPONSIBILITIES

Write and edit high-quality copy for websites, email campaigns, product materials, social media, ads, and print assets; review and refine healthcare professional editorials to ensure clarity, accuracy, and alignment with brand and regulatory guidelines Apply and consistently maintain Foot Levelers' brand voice, tone, and messaging standards Collaborate closely with marketing, design, product, and sales teams to support campaigns and initiatives Conduct research on products, audiences, and industry trends to inform messaging Optimize content for SEO and readability while preserving clarity and credibility Incorporate feedback efficiently and manage multiple projects with competing deadlines

SUCCESS METRICS

(EXAMPLES) Increase engagement rates (email CTR, page time, social engagement) on assigned content Improve conversion performance on key pages or campaigns through copy testing and iteration Deliver projects on time and on brief with minimal revision cycles Demonstrate consistent adherence to brand voice and messaging guidelines Contribute copy that supports growth in qualified leads or practitioner engagement

REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Communications, English, Journalism, or related field 3+ years of professional copywriting experience (in-house or agency) Strong writing, editing, and proofreading skills with attention to detail Ability to adapt tone and style across channels and audiences Working knowledge of SEO and digital content best practices Strong collaboration, organization, and time-management skills

PREFERRED QUALIFICATIONS

Experience in healthcare, wellness, or practitioner-focused industries Familiarity with performance metrics and basic A/B testing concepts Experience supporting integrated marketing or campaign-based work

WHY THIS ROLE MATTERS

This role helps ensure Foot Levelers' messaging is clear, credible, and engaging while supporting practitioner education, patient trust, and brand consistency across all touchpoints while contributing directly to marketing performance