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Director of Creative Marketing (Brand Marketing) JN -052026-176199
Job
Goodwin Recruiting
Sandy Springs, GA (In Person)
Full-Time
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Job Description
To Apply for this Job Click Here A rapidly growing healthcare organization is seeking a dynamic leader to drive patient acquisition, brand growth, and marketing performance across a national, multi-site platform. This is a highly visible opportunity to shape the marketing engine during a period of significant expansion. The environment is entrepreneurial, data-driven, and focused on achieving ambitious growth goals. Director Of Creative Marketing (Brand Marketing) Benefits & Compensation Competitive base salary commensurate with experience Performance-based bonus opportunity Comprehensive benefits package including health coverage Leadership growth opportunities and direct visibility with executive leadership Director Of Creative Marketing (Brand Marketing) Requirements & Qualifications 8+ years of marketing leadership experience Proven expertise in scaling customer acquisition and lead generation Deep background in performance marketing with ownership of CAC, CPA, CPL, and LTV metrics Experience leading internal creative teams Strong command of paid search, paid social, programmatic advertising, lifecycle marketing, and SEO Demonstrated ability to build reporting dashboards, attribution models, and testing frameworks Experience in multi-location or multi-market marketing Strong analytical, cross-functional, and data-driven decision-making skills Director of Creative Marketing (Brand Marketing) Preferred Background & Skills Experience in multi-location healthcare, consumer services, wellness, or direct-to-consumer industries Background in high-growth or growth-stage organizations History of building scalable marketing systems and teams Experience launching new markets or service lines Director Of Creative Marketing (Brand Marketing) Day-to-Day Responsibilities Own and optimize marketing performance across all acquisition channels, including paid search, social, programmatic, and local media Develop and execute strategies to rapidly grow lead volume while improving marketing efficiency Build and test creative, targeting, offers, and landing pages for ongoing campaign optimization Lead, mentor, and develop an in-house marketing and creative team Oversee brand strategy and creative production across paid, organic, referral, and retention channels Design and improve patient retention and lifecycle marketing campaigns (email, SMS, ongoing engagement) Develop repeatable marketing playbooks to support new market and clinic launches Partner cross-functionally with sales, operations, and executive leadership to align on growth goals and strategic planning This is a rare opportunity for a confident, growth-minded leader to directly impact the trajectory of a leading healthcare innovator. If you are passionate about building high-performance marketing teams and driving measurable results, we'd love to connect.