Creative Digital Director DACUT
9 West Bloomfield Township, MI Job Details Full-time 1 day ago Qualifications Marketing project management Packaging graphic design Managing marketing teams Vendor coordination Leading organic search traffic initiatives Managing web design teams Managing design projects UX implementation Packaging Managing animation or digital effects teams Vendor relationship management Leading team collaboration initiatives Production management Print design Project management software AI-driven automation Brand identity design Figma Digital content creation project management Delegation Branding project leadership Conversion rate optimization (CRO) Managing media, arts or design teams Art direction
Full Job Description Position Description:
Creative Digital Director / Head of Brands & Growth Cannabis
AI Location :
West Bloomfield, MI (Onsite) Multi-Location Cannabis + Brand House DACUT is not just a dispensary chain. We are building a multi-brand, multi-state, vertically integrated brand house spanning: Retail Consumer packaged goods Culture-driven lifestyle brands Licensing across the U.S. Now we're looking for a Creative Digital Director / Head of Brands & Growth to architect, lead, and scale our entire creative, brand, digital, and marketing ecosystem. The Mission You will own the creative and brand universe across: All DACUT retail All house brands All licensed brand programs All digital platforms All campaigns, launches, and content engines You are not here to "make things look cool." You are here to build a scalable brand + packaging + content + performance machine that: Moves fast Ships constantly Looks world-class and drives revenue This Is a GM Role for Creative, Brand & Packaging You are: The Creative Director
- setting taste, vision, and quality bar The Brand Architect
- building coherent worlds across multiple brands The Packaging & Product Presentation Owner
- owning packaging systems, visual identity, and shelf impact The Digital & UX Owner
- owning websites, flows, conversion, SEO The Systems Builder
- building workflows, pipelines, and standards The Team Leader
- managing designers, animators, and marketing ops The Velocity Engine
- increasing output, speed, and impact The AI Integrator
- using AI to multiply creative and operational leverage What You Will Own Creative direction across ALL brands Brand identity systems, packaging systems, and campaign systems Product packaging design, standards, templates, and production workflows Website ecosystem (Dacut + brand sites + landing pages) UX, CRO, funnels, and online ordering experience SEO, Google rankings, local dominance Content engine (social, campaigns, launches, in-store, merch, events) Licensing creative systems (toolkits, templates, asset pipelines) Internal creative & marketing team leadership Vendor & printer & freelancer management AI workflows for: Content Design Ideation Automation Production scaling Who You Are You are not just a creative.
You are a builder of brand and execution systems.
You:
Have elite taste AND operational discipline Can manage multiple brands, SKUs, and packaging lines Know how to run creative like an operation, not chaos Think in systems, pipelines, and throughput Are obsessed with speed, quality, and leverage Can translate vision into execution Are comfortable owning deadlines, priorities, and outcomes Can lead creatives without drama You can:
Direct Decide Delegate Ship Skills & Experience Must-Have:
Leading creative / brand / digital teams Packaging design for CPG or regulated products Managing print production, dielines, and packaging vendors Web platforms (Buddy, Shopify, or similar) UX, CRO, funnels, and conversion optimization SEO, Google My Business, local search dominance Adobe Suite + Figma Brand systems + packaging systems Managing 3D / motion / video (in-house or vendors) Campaign development and launch calendars Project management and workflow systems AI tools for creative and marketing acceleration
Big Bonus:
Cannabis, CPG, lifestyle, fashion, or culture brands Retail marketing experience Licensing or multi-brand systems Strong network of creatives, animators, printers, manufacturers What Success Looks Like Brand presence and shelf impact visibly elevated Packaging systems that scale across SKUs and states Website traffic and online orders materially up Google rankings dominating local markets Team output dramatically faster and cleaner Clear campaign & product launch cadence Licensing asset delivery systemized and scalable Creative becomes a growth engine, not a bottleneck Compensation Competitive salary (DOE) Performance incentives Long-term growth opportunity #Priority26