Key Responsibilities:

Team Leadership:

Manage and mentor a team of creative professionals. Foster a collaborative and innovative work environment that encourages creativity and professional growth.

Artificial Intelligence:

Work with the latest tools to be on the forefront of new ideas and new means of producing them. Prompting skills are a must.

Project Management:

Oversee the planning, execution, and delivery of creative projects. Ensure projects are completed on time, within budget, and to the highest quality standards.

Creative Direction:

Provide strategic and creative direction for all projects. Review and approve campaign work, ensuring it aligns with client objectives and brand guidelines.

Client Collaboration:

Work closely with clients to understand their needs and objectives. Present creative concepts and solutions that meet or exceed client expectations.

Resource Allocation:

Efficiently allocate resources, manage workloads, and prioritize tasks to meet project deadlines. Identify and resolve any workflow issues. Why COHO? Why P&G? You'll get the creative freedom of a startup with the resources and brand portfolio of P&G's Personal Care division.

COHO gives you:

High-Impact Work:

Your AI-powered content will reach millions of people across some of the world's most recognized beauty and personal care brands Pioneer a

New Discipline:

Be part of the team defining what AI-driven content creation looks like at scale for a Fortune 500 company

Creative Ownership:

Shape how COHO uses AI and prove its value through real results on real brands

Cutting-Edge Tools:

Access to the latest AI platforms, creative software, and the budget to experiment with emerging technologies

Collaborative Environment:

Work alongside talented DPs, editors, CG artists, and Creative Directors who are eager to integrate AI into their workflows

Volume & Variety:

Work across multiple brands, platforms, and content types. You'll never be bored.

Brand Portfolio:

Work across Secret, Olay, Native, Gillette, Ivory, Safeguard, Herbal Essences, and more

Job Qualifications Experience:

Minimum of 5+ years of experience in art direction or copywriting with at least 3 years in a leadership role at the Associate Creative Director level in an agency.

Leadership & Mentorship:

Ability and experience being a \"player coach.\" Proven ability to lead and inspire a team of creative professionals.

Portfolio:

Strong portfolio showcasing a range of creative projects and design skills.

Communication Skills:

Excellent communication, presentation, and interpersonal skills.

Technical Proficiency:

Proficiency in Adobe Creative Suite and other relevant design software.

Organizational Skills:

Strong organizational skills with the ability to manage multiple projects simultaneously.

Work Environment:

Experience working in a fast-paced, deadline-driven environment.

Relationship Building:

Ability to build strong relationships with clients and internal stakeholders.

Advertising Fundamentals:

Deep understanding of advertising fundamentals including positioning, target audience psychology, the buyer's journey, and conversion-focused messaging. You should know the difference between awareness, consideration, and decision-stage copy—and how to write effectively for each.

Channel Expertise:

Experience writing for both digital and traditional channels with platform-specific expertise. Understanding of SEO principles, character limits, accessibility best practices, and how copy performs differently across social media platforms, email, paid search, and display advertising.

Conceptual Thinking:

Strong conceptual thinking ability—you're not just a wordsmith but a creative problem-solver who can develop big ideas that work across entire campaigns. Experience collaborating with art directors and contributing to concept development is essential. Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process. We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ's, please click HERE. Procter & Gamble participates in e-verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Job Schedule Full time Job Number

R000154400

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