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DDM GROUP LLC

Audience Development & Strategy Editor (Digital)

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What they do

An Editor reviews stories, reports or manuscripts, makes corrections, and works with writers to improve content and structure of writing. Plans and coordinates material to be included in publications. Works with print material or website content. May specialize in copy editing (careful review of text for errors) or other types of editing; may work as an executive editor with authority to approve publications and contracts.

$73,489 / year median in Georgia

-16% projected decline

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Job Description

Audience Development & Strategy Editor (Digital)
DDM GROUP LLC - 4.5
Atlanta, GA Job Details Full-time 17 hours ago Qualifications Newsletters (communication methods) Full Job Description DDM Group has an immediate opening for a Audience Development & Strategy Editor to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com. This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale. Core Responsibilities Distribution & Partnerships Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities Audience & Newsletter Growth Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties Social & Community Engagement Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms Build community on each platform ? not just distribute content Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams Reporting & Operations Manage budget for platform tools and operational needs in collaboration with the VP Track and report on performance metrics across distribution, social, and newsletter channels Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments