Graphic Designer - Automotive / Wheels Industry

Position Summary The Graphic Designer is responsible for creating bold, high-impact visual content that reflects the performance, lifestyle, and premium identity of our wheel and tire brands. This role plays a key part in shaping how our products are experienced across digital, print, and social platforms, helping drive brand awareness, customer engagement, and sales. Key Responsibilities Collaborate with marketing, sales, product development, and leadership teams to develop creative assets that support brand growth in the automotive and aftermarket wheels industry. Design visually compelling materials across multiple platforms, including: Product launches and wheel/tire promotions Social media campaigns (Instagram, Facebook, TikTok, etc.) Website and e-commerce content Dealer and distributor marketing materials Trade show graphics and booth displays Vehicle lifestyle imagery and branded content Translate brand strategy into high-quality designs that reflect the rugged, performance-driven, and premium aesthetic of the automotive aftermarket space. Create original content using photography, motion graphics, and digital design, ensuring strong use of: Typography and bold visual hierarchy Color and finish representation (matte, gloss, machined, etc.) Product detail highlighting (fitment, stance, performance features) Work with vehicle imagery and automotive content, ensuring designs accurately represent products on trucks, off-road builds, and performance vehicles. Stay current on automotive, off-road, and aftermarket trends to ensure designs resonate with target audiences and enthusiast communities. Manage and execute multiple projects simultaneously, including seasonal campaigns, product releases, and ongoing brand initiatives. Prepare and upload design assets across platforms, including websites, CRM systems, and social channels, following best practices for digital optimization. Collaborate with internal and external stakeholders (including photographers, influencers, and vendors) to ensure cohesive brand storytelling. Ensure all designs meet brand standards, accurately communicate messaging, and align with company goals. Continuously evaluate and improve creative processes to enhance efficiency, consistency, and output quality. Maintain and organize a digital asset library, including product images, vehicle photos, videos, and marketing materials. Qualifications Bachelor's degree in Graphic Design, Visual Arts, or related field (or equivalent experience) 2+ years of graphic design experience (automotive or lifestyle brand experience strongly preferred) Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere/After Effects a plus) Experience designing for social media, e-commerce, and digital marketing campaigns Strong portfolio showcasing bold, high-energy, brand-driven design work Understanding of automotive culture, truck/off-road market, or aftermarket parts industry preferred Ability to manage multiple projects and meet deadlines in a fast-paced environment Core Competencies Strong visual storytelling and brand development Understanding of automotive aesthetics (fitment, stance, finishes, detailing) Creativity with a performance/lifestyle mindset Attention to detail and product accuracy Collaboration and communication across teams Adaptability and ability to pivot quickly with business needs What Success Looks Like in This Role Designs consistently reflect and elevate the brand's identity in the automotive space Marketing campaigns drive engagement, dealer interest, and customer demand Product launches are visually impactful and aligned with brand positioning Creative assets are delivered on time and meet high-quality standards Continuous improvement in design processes and content effectiveness Work Environment Fast-paced, collaborative environment within the automotive aftermarket industry Exposure to vehicle builds, product development, and industry events Opportunity to contribute to a growing, enthusiast-driven brand Hybrid role

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Vision insurance

Work Location:

Hybrid remote in Grapevine, TX 76051