Lead Branding & Graphic Designer

Job Summary :

We want a Lead Graphic Brand Designer who brings a strong creative point of view and the experience to back it up. Someone who can take a brand challenge, think about it from unexpected angles, and lead others toward work that's genuinely original. This is not a hands-off leadership role. You'll be doing the work alongside your team, setting the creative bar through your own output as much as through direction. Reporting directly to the Director of Brand Design, you'll help shape how our clients' brands look, feel, and communicate across retail environments, signage, packaging, and digital touchpoints. You'll also be the person supporting designers looking for creative guidance, honest feedback, and a higher standard. You'll work from our Fort Worth office, collaborating closely with a Director of Brand Design who works remotely. That means you'll need to be someone who communicates proactively, manages your own creative process with confidence, and can keep projects moving without waiting for someone down the hall to weigh in.

Duties/Responsibilities:

• Develop and execute retail graphics and signage including category signs, brand applications, packaging, and promotional materials aligned with our clients' strategic objectives
• Create comprehensive brand identities and logo systems that effectively represent our clients and connect with their target audiences
• Establish brand guidelines and style documentation to ensure consistency across all client touchpoints
• Collaborate with our interior/exterior design teams, retail strategists, and marketing specialists to create cohesive retail experiences
• Lead internal creative discussions and provide direction during brainstorming sessions
• Present design concepts to clients with clear articulation of strategic rationale
• Provide mentorship to junior designers and contribute to the overall elevation of Paragon's design standards

Internal Processes:

• Participate in weekly project scheduling, kick-off calls, and creative team meetings to discuss ongoing projects and design challenges
• Collaborate with account managers to ensure design solutions meet client expectations and project requirements
• Maintain organized files according to Paragon's naming conventions and folder structures
• Document design decisions and client feedback for future reference
• Contribute to Paragon's design knowledge base by sharing industry insights and creative inspiration

Required Skills/Abilities :

• Advanced proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with environmental and digital production workflows.
• Bachelor's degree in graphic design, Communication Design, or a related field
• 1 to 3 or more years of experience producing brand and graphic assets. Retail or hospitality experience is a plus, but what we really care about is the quality and originality of your work
• Strong understanding of retail design principles and how they influence consumer behavior
• Ability to translate marketing objectives into compelling visual solutions
• Excellent project management skills with the capacity to handle multiple deadlines simultaneously
• Strong communication skills for both internal team collaboration and client interactions
• Thorough knowledge of production processes for various media including digital, print, and environmental applications Alignment with

Paragon's Core Values:

Create Great Experiences :

Lead with a selfless attitude that puts our clients' needs first. Design solutions that enable our clients to create exceptional experiences for their customers. Focus on solving problems through thoughtful design rather than just creating visuals.

• Strive for

Excellence :

Continuously seek better ways to visually communicate our clients' messages. Stay curious about design trends, consumer behavior, and retail environments. Maintain Paragon's position as industry leaders through outstanding creative work.

• Operate with

Integrity :

Take the high road in all design decisions and client interactions. Build trust through responsible creative choices and honest communication about design rationales. Follow through commitments to both team members and clients.

Culture First :

Approach design challenges with positivity and an open mind. Express optimism about the potential impact of your design solutions. Celebrate team achievements and support each other's professional growth and creative development.

Pay:

From $65,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Paid time off Retirement plan Vision insurance

Education:

Bachelor's (Required)

Experience:

producing brand and graphic assets: 1 year (Required)

Adobe InDesign:

1 year (Required)

Adobe Illustrator:

1 year (Required) Ability to

Commute:

Fort Worth, TX 76102 (Required)

Work Location:

In person