Specific Requirements:

Strategy & Leadership Lead end-to-end omni-channel media strategy for Visa campaigns and joint campaigns with clients (banks, merchants, fin-techs), from strategic planning through execution and performance measurement.\nServe as the primary point of contact for media agency relationships, ensuring alignment on goals, timelines, and deliverables.\nOwn and drive the media strategy roadmap, staying ahead of industry shifts and emerging media trends to inform recommendations and planning.\nEstablish clear campaign goals in partnership with the Analytics team, defining KPIs across brand and business metrics throughout the media funnel.\nMaintain full accountability for media plan success, ensuring optimal activation across all channels. Execution & Optimization Oversee daily campaign execution in partnership with the agency team, driving media optimization, A/B testing, and continuous improvement.\nCollaborate with the marketing team to develop and deploy channel-optimized content across offline, digital, and social platforms.\nDefine and enforce media quality standards, including brand safety, viewability, verification, and fraud prevention protocols.\nEnsure all media plans comply with legal approvals and data privacy requirements. Partnerships & Stakeholder Management Build and nurture strategic relationships with media publishers, technology partners, and platforms to secure first-mover access, competitive rates, and innovative program opportunities.\nPartner with cross-functional teams-including Marketing, IT, Product, and external agencies-to drive seamless execution and alignment.\nBrief and guide agency partners, media publishers, and network partners to develop effective, high-impact media plans.\nManage multiple stakeholders across local and regional teams, ensuring clear communication and coordination. Innovation & Center of Excellence Champion media and digital innovation for the region, piloting new publishers, partners, technologies, and formats.\nLead the Media/Digital Center of Excellence to support local marketing teams with best practices, training, guidance, and deployment of global tools and strategies.\nCollaborate with Marketing, IT, and Product teams on the development and implementation of marketing technology tools.\nDrive a test-and-learn culture, continuously evolving Visa's go-to-market approach through optimization and innovation across the media ecosystem. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications Basic Qualifications:

8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a

PhD Preferred Qualifications:

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD\n10 or more years of relevant work experience with a Bachelor's Degree or at least 6 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 years of work experience with a PhD\n8+ years of marketing, agency, media, or digital experience with demonstrated progression in responsibility\n6+ years of experience leading integrated digital campaigns at a digital agency or in a highly digital, consumer-centric company\nExperience in the credit card, payments, or banking industry is a plus\nMedia Planning & Buying Expertise\nDemonstrated expertise across the full campaign ecosystem, including:\nStrategic media planning: briefing, media sufficiency modeling, budget allocation, and channel mix optimization\nTraditional media: broadcast TV (OTV), cable, out-of-home (OOH), and print\nDigital media: programmatic buying (DSPs, PMPs), display, video, native, and audio\nPaid social: Meta, TikTok, YouTube, X (Twitter), LinkedIn\nPaid search & SEO strategy\nPublisher and platform negotiations, deal structuring, and rate optimization\nMedia Technology & Platforms\nStrong knowledge of and comfort leading conversations around:\nAd serving platforms, campaign trafficking and tracking.\nDMPs (Data Management Platforms) and CDPs (Customer Data Platforms)\nAd quality, verification, and brand safety tools\nDynamic Creative Optimization (DCO)\nMarketing automation and CRM integration\nEmerging & Modern Media Skills - (a strong plus)\nRetail media & transactional media networks:

Experience planning and activating within retailer and commerce media ecosystems\nCookieless measurement:

Familiarity with privacy-first attribution, modeled conversions, and post-cookie identity solutions\nAI-driven media planning & optimization:

Experience leveraging AI/ML tools for audience targeting, bidding strategies, and creative optimization\nData clean rooms & first-party data management:

Understanding of privacy-compliant data collaboration environments and first-party data strategy\nStrategic & Leadership Competencies\nDeep understanding of how media impacts the consumer decision journey (awareness consideration conversion advocacy)\nStrong performance marketing mindset with full-funnel execution experience\nAbility to define KPIs, analyze campaign performance, and translate insights into actionable optimization strategies\nExcellent communication skills with the ability to influence at all levels of the organization-locally, regionally, and globally-as well as with agencies and partners\nStrong collaboration skills with the ability to pivot seamlessly between strategy, creative, and internal marketing teams\nFlexible, positive, and resilient professional with demonstrated adaptability, professional maturity, and ability to lead through influence\nEntrepreneurial mindset: hands-on, self-directed, and comfortable operating in ambiguity\n

Languages:

\nFluency in Spanish and English (written and verbal) required U.S. Applicants Only The estimated salary range for this positionis $130.600,00 to $ 209.300,00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.

Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program. Work Hours Varies upon the needs of the department. Travel Requirements This position requires travel 5-10% of the time. Mental/Physical Requirements This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. 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