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Job Description
Program Director/On-Air Personality Connoisseur Media - 3.5 Shreveport, LA Job Details 19 hours ago Benefits AD&D insurance Disability insurance Health insurance Dental insurance Paid time off Employee assistance program Vision insurance 401(k) matching Life insurance Qualifications Cross-platform strategy Revenue growth Audience analysis Establishing local partnerships in a community engagement role Increasing user engagement Broadcast program development Program management YouTube Management Writing skills Coaching Regulatory compliance Digital brand management Mid-level Brand representation Video marketing Podcasts for digital marketing Sponsorships Content performance analytics Mentoring Data interpretation TikTok Marketing analytics Social media brand management Broadcast advertising Social media content videography Legal compliance Instagram Leadership Content strategy alignment Full Job Description Connoisseur Media in Shreveport, LA , is searching for a Program Director & On-Air Personality for our PM Drive (3 PM to 7 PM) on 98 Rocks KTAL-FM . This is your opportunity to shape how the Shreveport-Bossier community connects through audio, digital, and video. We're looking for a creative leader who can develop compelling content, engage listeners on-air and online, and create memorable local experiences across every platform. The Program Director will need to have experience with multiple formats. The ideal candidate is a passionate storyteller, strong programmer, and dynamic on-air talent who thrives on building audience connections and growing brands. If you're energized by creating impactful content, leading a successful station, and making a difference in the community, we want to hear from you.
Your Mission:
Innovate & Elevate:
Develop and execute multi-platform content strategies that drive audience engagement and revenue across broadcast, streaming, podcasts, social media, and video.
Leverage Data & Insights:
Utilize digital analytics and audience behavior trends to shape programming decisions, optimize content distribution, and maximize impact.
Lead & Inspire:
Coach and mentor future on-air personalities and content teams to enhance their storytelling, engagement, and brand presence across all digital touchpoints.
Drive Social & Video Growth:
Expand the station's digital footprint by developing high-quality video content, social media-first storytelling, and interactive experiences tailored for Instagram, TikTok, YouTube, and beyond.
Community & Industry Engagement:
Foster partnerships within the industry and local community to extend station influence and create meaningful collaborations.
Sales Integration:
Collaborate with sales and promotions to create compelling branded content and sponsorship opportunities that provide value to both advertisers and audiences.
Ensure Compliance & Integrity:
Uphold FCC regulations, legal standards, and Connoisseur Media's company values.
Who You Are:
An Experienced Leader:
1-3 years of successful content leadership in a broadcast media environment.
Digitally Fluent:
Proficient in content management systems, social media strategy, audience engagement tactics, and video content creation (editing skills a plus!).
A Strategic Thinker:
Deep understanding of the Country music radio format and audience, with the ability to craft multi-channel content strategies that capture attention and foster loyalty.
An Exceptional Communicator:
Strong writing and production skills, with the ability to craft compelling audio, digital, and video content that resonates across platforms.
A Problem-Solver:
Resourceful and creative, with a knack for turning challenges into opportunities that drive results.
A Passionate Mentor:
Committed to developing future talent and empowering teams to achieve excellence.
Benefits:
Connoisseur invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits.
Comprehensive Benefits Package:
Medical, Dental, and Vision. Supplement Life Insurance, AD&D Coverage, STD, and LTD coverage.
Paid Time Off:
17 PTO days and 10 company holidays. 401(k)
Retirement Plan:
Employer matching to support your future financial goals.
Employee Assistance Program:
Free support services for you and your household. Discover Your Passion at Connoisseur! We are Connoisseur Media , a broadcast and digital media company serving audiences, advertisers, and local communities. Recognized as one of the top 10 radio broadcasters in the U.S., we operate 175 radio stations in 38 markets and run a growing digital marketing business. From music and news to community events, we create media that matters. Through Connrex Digital , we help brands thrive with smart strategies, engaging stories, and expert PR. At our core, people are our passion and the heart of the Company, and we're proud to be community-minded, with employees who love getting involved and making a difference. Connoisseur Media is an Equal Opportunity Employer and participates in E-Verify . All qualified applicants will receive consideration for employment without regard to any characteristic protected by law. If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or and include your full name, contact information, and the accommodation needed to assist you with the application process.
