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GK
Green Key Resources
Director, Paid Media
Career Insights for Media / Talent Director
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Based on Maryland data
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What they do
A Media or Talent Director directs and coordinates activities of personnel engaged in preparation of stage, television, radio, or motion picture productions, or auditions and interviews performers to select most appropriate talent for parts in these productions.
$169,966 / year median in Maryland
+5% projected growth
Job Description
Director, Paid Media
Director, Paid Media Overview
- Lead strategic paid media initiatives, driving impactful campaigns across diverse channels to achieve measurable business growth and brand visibility.
- Collaborate with cross-functional teams to optimize media efficiency and implement advanced measurement frameworks for enhanced performance.
- Oversee media planning, activation, and reporting processes, ensuring alignment with organizational goals and delivering high-quality outputs.
- Champion innovation through test-and-learn strategies and adoption of cutting-edge AdTech platforms and methodologies.
- Provide expert guidance to leadership on media investment strategies and channel optimization for maximum impact.
- Manage agency partnerships, fostering accountability and driving measurable results across campaigns and audience segments.
- Establish and enforce paid media standards, best practices, and operational guardrails to ensure consistency and excellence.
- Lead the Media Planning & Activation team, setting strategic priorities and maintaining high standards for execution and delivery.
- Oversee quarterly and annual media planning processes, aligning closely with Brand Marketing, Analytics, and Finance teams.
- Facilitate actionable insights through performance reviews, optimization strategies, and comprehensive reporting mechanisms.
- Advance measurement frameworks, including incrementality testing and media effectiveness analysis, to drive informed decision-making.
- Collaborate with cross-functional teams to enable seamless integration and execution of media strategies across the marketing funnel.
- Act as the senior client lead for paid media agencies, ensuring accountability for impactful and innovative campaign outputs.
- Stay abreast of industry trends and technological advancements, adapting strategies to maintain competitive advantage.
- Bachelor's degree required; advanced degree preferred or equivalent professional experience.
- 10+ years managing enterprise-level paid media programs, including Paid Search, Programmatic Display, and Paid Social.
- 5+ years of leadership experience overseeing teams, agencies, and substantial media budgets.
- Expertise in ad tech platforms, such as Google Marketing Platform and Adobe Analytics, and advanced measurement frameworks.
- Proficiency in incrementality testing, attribution models, and data-driven optimization strategies.
- Strong analytical skills to interpret complex data and generate actionable insights.
- Exceptional communication skills with the ability to influence and engage senior stakeholders effectively.