Director of Paid Media (Pheonix, AZ and surrounding Areas)

Director of Paid Media (Pheonix, AZ and surrounding Areas) International Digital - 5.0 Phoenix, AZ Job Details Full-time From $90,000 a year 2 hours ago Benefits Health insurance Flexible spending account Employee assistance program Vision insurance Qualifications Digital marketing budget management SEM campaigns E-commerce Conversion optimization Pay-per-click (PPC) advertising Facebook Marketing analytics Budgeting Media buying and planning Data analytics tools Keyword topic research Paid search marketing Full Job Description Job Overview We are seeking a dynamic and strategic Director of Paid Media (PPC) to lead our performance marketing initiatives across multiple digital channels. In this role, you will craft and execute innovative paid media strategies that drive high-impact results, optimize advertising spend, and elevate our brand presence. Your expertise will be pivotal in managing large-scale PPC campaigns, leveraging data-driven insights, and fostering a culture of continuous improvement. If you thrive in a fast-paced environment and are passionate about digital marketing, this is your opportunity to make a significant impact. Responsibilities Develop comprehensive paid media strategies that align with overall marketing goals, emphasizing performance marketing techniques to maximize ROI. Manage end-to-end PPC campaign management across platforms such as Google Ads, Bing Ads, Twitter Ads, and Facebook Advertising, ensuring optimal targeting and ad placement. Conduct detailed keyword research using SEO tools and web analytics to identify high-value opportunities for campaign expansion. Oversee media buying activities, including budget allocation, bid management, and media planning to ensure efficient spend across channels. Utilize tools like Google Tag Manager and Google Analytics to track campaign performance, analyze user behavior, and implement conversion optimization tactics. Collaborate with cross-functional teams to integrate affiliate marketing efforts and enhance overall digital marketing strategies. Monitor industry trends in SEM, SEO, and social media management to continuously refine tactics and stay ahead of competitors. Prepare detailed reports on campaign performance metrics, providing actionable insights for ongoing improvements. Experience Proven experience leading paid media campaigns with a focus on PPC management across multiple platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick. Strong understanding of performance marketing principles combined with expertise in

SEM, SEO

tools, web analytics (Google Analytics), and conversion optimization techniques. Demonstrated ability to manage large advertising budgets effectively while achieving measurable results. Hands-on experience with media planning software and tools like Google AdWords, Google Tag Manager, and SEO tools for keyword research and campaign analysis. Familiarity with e-commerce environments and the unique challenges of digital marketing within online retail or service sectors. Excellent analytical skills with the ability to interpret data from Google Analytics and other web analytics platforms to inform strategic decisions. Strong leadership skills with experience managing teams or agencies focused on media buying and digital advertising campaigns. Join us as we push the boundaries of digital advertising! Bring your expertise in paid media strategy, data analysis, and innovative thinking to help us reach new heights in performance marketing excellence.

Pay:

From $90,000.00 per year

Benefits:

Employee assistance program Flexible spending account Health insurance Vision insurance

Work Location:

Hybrid remote in Phoenix, AZ 85074