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JD
January Digital
Director, Performance Media
Career Insights for Media / Talent Director
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Based on New Jersey data
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What they do
A Media or Talent Director directs and coordinates activities of personnel engaged in preparation of stage, television, radio, or motion picture productions, or auditions and interviews performers to select most appropriate talent for parts in these productions.
$163,050 / year median in New Jersey
+12% projected growth
Job Description
Director, Performance Media January Digital Jersey City, NJ Job Details $135,500
- $165,000 a year 8 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Parental leave Vision insurance 401(k) matching Volunteer time off Qualifications Social media advertising campaigns Customer communication SEM campaigns Programmatic advertising media campaign management Data-driven problem-solving Paid search marketing Full Job Description About January Digital January Digital is the Marketing Leadership Company.
INC 5000
fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden. Our Team is AI-enabled At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact. About the role Team January Digital is looking to fill a Director role for our agency team. This role requires deep past experience across the digital media landscape and you will be most successful if you have had hands-on experience in multiple channels. You will be the key leader in the strategic development of your client(s) digital media and how it relates to their business objectives. You will drive communication around industry thought leadership and be seen as a thought leader within your own team and for your own clients. An important part of this job is to be the main strategic lead with your client(s) to be knowledgeable about the industry around you which will help inform strategic goals, drive success through your team's operations and develop opportunities to enable growth. Inside January Digital, you will also have a role of overseeing and managing a team and are held accountable for the functions within your agency team. Responsibilities Devise the vision to achieve client's strategic objectives through meaningful thought leadership. Develop a deep understanding of each client's business and leverage data to deliver consistent results and guide growth opportunities to reinforce the agency's strategic value. Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data-correlated plans to meet business goals. Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively. Drive account strategic success through development and management of short and long term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi-channel budget planning. Lead management of client communication needs across the team and strive to exceed client service expectations. Direct team operations to ensure successful delivery of media through development of effective cross-channel marketing plans, flawless campaign management, and data analysis with intent to provide data-led strategic recommendations. Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities. Lead strategic client relationship development and identify opportunities to achieve business growth. Collaborate with senior leadership to problem solve company challenges and drive the achievement of company growth goals. Produce strategies that deliver interoperability across online and offline channels where possible to meet measurement needs that reflect the omnichannel nature of the consumer journey. (through collaboration with internal analytics team and external partners) Proactively work together across teams internally to drive agency development with new business opportunities.Travel Requirements:
This role requires up to 25% travel. Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed. Qualifications 9+ years' experience in managing paid media across digital channels- search (organic and paid), social, display, programmatic, and video 4+ years' experience managing multi-layered teams Strong hands-on expertise in Google Ads and Paid Social is required Understanding and demonstrated experience of performance media principles
- driving positive ROAS, maximizing lead generation and marketing subscription-based programs through the full marketing funnel and across marketing channels with a strong focus on e-commerce and retail clients preferred Experience with advanced measurement methodologies such as incrementality testing, media mix modeling, or similar frameworks is strongly preferred Experience managing large-scale media budgets (ideally $20MM+ annually) Experience across affiliate marketing and brand media is a plus Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients•you are a strong strategic thinker, with the ability to translate quantitative and qualitative data and insights into innovative marketing strategies.
- you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.