Social Media Director

Social Media Director F&P Media LLC McAllen, TX Job Details From $120,000 a year 3 days ago Benefits Relocation assistance Qualifications Team leadership Video marketing Podcasts for digital marketing Video storytelling

Full Job Description Description:

F&P Group is a unique family business that operates like an enterprise, moves like a startup, and leads with genuine care. We're not starting from zero—we already have established brands, engaged audiences, historical data, and a rapidly expanding digital ecosystem. Our team is passionate, collaborative, and fast-moving, with transparent leadership, zero politics, and a shared drive to build something meaningful. We're looking for a high performer who wants to be challenged, surrounded by good people, and part of a company with real momentum. Built for the right one. Not for everyone. As the Social Media Director , you will be the strategic leader behind the next phase of growth across the F&P ecosystem. We need a visionary who can see the full picture, build a unified digital strategy across multiple brands and channels, and lead execution with conviction. You won't be starting from scratch. You'll step into a role supported by existing audiences, a deep content library, an in-house production team, established platforms, and the resources needed to scale impact quickly. This is an opportunity for someone who wants more than a traditional social media role. You will have a real seat at a table that is actively growing, with the ability to influence strategy, creative direction, brand positioning, and long-term digital growth across the company. Key Responsibilities You will lead strategy and own outcomes across five core areas:

Architect Unified Strategy:

Design, build, and execute a cohesive social media strategy across the entire F&P ecosystem, including F&P Brands, F&P Media, Life Currency Podcast, Pillar Mindset, RestroTech, and F&P Development.

Bridge Strategy & Execution:

Work shoulder-to-shoulder with our in-house production, design, and operations teams daily to seamlessly connect high-level strategy to ground-level execution.

Own Resource & Outsourcing Decisions:

Act as the ultimate decision-maker on capacity; you will decide when to build and scale in-house and when to bring in premium outside talent.

Drive Compounding Growth:

Turn our existing content library, historical data, and infrastructure into compounding digital growth and audience retention across every social platform.

Build New Digital Presence:

Lead the initiative to bring F&P Development onto social media for the first time, architecting and building their digital presence completely from the ground up.

Requirements:

You are a high-level thinker and a ground-level executor who is already operating at a premium level and looking for an environment that can finally match your pace and ambition.

The Digital Storyteller:

You are a genuine storyteller who knows how to build compelling narratives that travel far and attract audiences that stay.

The Platform Expert:

You are deeply fluent in short-form video, podcast content distribution, personal brand architecture, and the mechanics of platform algorithms.

The Decisive Leader:

You are a confident leader who makes smart, rapid calls on talent, creative assets, and resources—and you willingly own the results.

The Cultural Fit:

You are hungry, humble, and smart. You actively want to be challenged, you want to grow, and you want to do it alongside good people who operate exactly the same way.

Compensation & Perks Competitive Base:

$120,000 starting salary.

Performance Incentives:

Significant financial upside linked directly to the results you drive.

Executive Path:

A transparent, non-political path to move into VP and executive-level leadership opportunities.

A built-in ecosystem:

You'll have existing audiences, an in-house production team, a strong content library, and a clear budget ready to go.

Geographic Flexibility:

Relocation assistance/consideration is on the table for the right candidate.