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LEAD DESIGNER - WVUE
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Scorecard
Based on Louisiana data
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What they do
A Producer plans and coordinates elements needed to create a film, television show, theater production, musical production or radio show. Works with writers, composers and artistic directors to develop ideas and scripts; oversees rehearsals or production schedule and budget; recruits financing to support production and marketing costs; negotiates distribution agreements. May also work on television or radio advertisements.
$53,335 / year median in Louisiana
-6% projected decline
Job Description
About WVUE:
WVUE-FOX 8
is the market leader in news, sales, and commercial production. Our branding is "Local First," and we strive to live up to it every day through our community projects, news coverage and station priorities. The culture at FOX 8 matches the culture of the unique and diverse region we serve. Rich in tradition and history while at the same time charging to the digital future, utilizing the latest technology, platforms and techniques to move the television industry forward while serving our viewers and clients in the best possible way.Job Summary/Description:
The Lead Designer is an individual contributor with a diverse skill set, allowing for adaptation to the project, whether it be broadcast or digital, news promotion or commercial client-driven. This role demands direct knowledge of all aspects of video production to independently create top-quality multi-platform visual branding. Working with a team of producers and creative leadership, the Lead Designer must efficiently produce a variety of creative assets for the station's News Department and a variety of commercial clients. Duties/Responsibilities include, but are not limited to:- Collaborate with the Director of Marketing and other creative leadership to create content that will help expand our rapidly-growing broadcast and digital media presence.
- Production and implementation of graphics for station promotion, commercials, newscasts, as well as social and digital platforms.
Audience Development:
- Demonstrate strong organizational skills and strategic thinking to help implement market research recommendations and achieve goals in audience development.
Revenue Generation:
- Provide creative consultation, marketing expertise, and customer service for Sales clients and initiatives to ensure their investments with the station deliver agreed-upon value.
- Ensure through workflow management that client projects are delivered on time and within budgetary constraints.
Qualifications/Requirements:
- Bachelor's Degree in Marketing, Advertising, Film/Video, or other related field preferred.
- Must provide a creative reel demonstrating advanced knowledge of motion graphic design, especially Adobe Creative Suite software.
- Previous professional experience or internship work in a creative environment, digital, or broadcast business preferred
- Experience with Facebook/Instagram/X, Google Analytics
- Must be able to adapt and to adopt any new changes in the workplace that include things like new technology.
- Must be able to drive to meet with local clients and must possess a valid driver's license.