Social Video Creative Strategist

Introduction At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. IBM is in search of a Social Video Creative Strategist to oversee the building and evolution of IBM's long-and-short-form video content across all social platforms. This is inclusive of business priorities, culture, products, and storytelling to elevate the umbrella of IBM brands. As part of the Global Social Media & Influence team, you are responsible for translating our story across @IBM social channels through video

• adapting per channel, audience, internal priorities, and culture. In this position, you will play a key role in helping to build informed (by business, research, and culture) creative video social strategies in partnership with teammates and cross-functional partners
• you will be responsible to bring these ideas to life from brainstorm to production, execution, and measurement.

You'll work in lockstep with in-house creative resources to bring your vision to life and provide feedback throughout the process. Your role and responsibilities Define and lead the strategic vision for video content across IBM's social ecosystem, including YouTube, LinkedIn, Instagram, and TikTok, that align with the organization's business and communications objectives. This involves a deep understanding of both video strategy and key platform strengths and formats, researching audiences, developing thoughtful plans (inclusive of big ideas and supporting tactics) based on strategic insights, and willing ideas to life. Be relentless in developing social first video content, strategically experimenting with new formats and tactics when appropriate, being resourceful and scrappy to bring content ideas to life, and continuing to find ways to uplevel video content across IBM channels. Manage complex, multi‑channel initiatives, ensuring projects remain on strategy, within scope, on-time, and aligned with broader business objectives. This includes simultaneously managing a variety of stakeholders and creative teams throughout the production process. Strategically evaluate stakeholder requests and navigate sensitive, cross functional conversations with diplomacy and clarity, confidently pushing back on requests and negotiating when priorities conflict with team goals or platform best practices. Lead the relationship with internal creative teams, ensuring smooth coordination across studio workflows and vendor management. Provide confident feedback throughout the production process, so assets are developed in the appropriate manner for use across social channels. Produce strategic shot lists and storyboards for on-the-ground content capture for events, conferences, and other opportunities. Roll up your sleeves and confidently direct and produce social first shoots alongside creative team members. Monitor and measure content performance to understand the types of videos that resonate with audiences across channels. Analyze the data and use it to optimize social video strategy and content production over time. Develop strong relationships with key internal stakeholders and continuously educate them on social video best practices to help deepen their understanding. Stay up to date on social media and broader video trends and best practices across all key social channels. Be knowledgeable about emerging platforms and tools to provide feedback and adapt content while building tactical plans. Required education Bachelor's Degree Required technical and professional expertise 5-8 years of relevant experience in social media with a focus on long-and-short form video content strategy and production. Deep experience of social video strategy and production, including expertise in social channel best practices, content variation across channels, and strong understanding of both long-and-short form video content. Experience effectively leading creative brainstorms, pitching ideas to leadership, crafting engaging narratives that align with objectives, and executing ideas from start-to-finish. Strong experience working closely with creative and production teams. Outstanding communication and organizational skills and ability to manage cross-discipline stakeholders. Demonstrated ability to juggle projects across multiple lines of business without skipping a beat. Deep knowledge of the social media landscape from a brand POV and ability to advise accordingly. Preferred technical and professional experience

Platform Innovation Knowledge:

Experience with emerging trends and innovations in social media platforms, enabling the development of forward-thinking content strategies.

Advanced Content Creation:

Experience in creating immersive, engaging content that leverages the unique capabilities of each social media platform.

Data-Driven Insights:

Experience using social media analytics tools to inform content decisions and optimize campaign performance. In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long
• term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. Job Title Social Video Creative Strategist Date posted 29-May-2026 Job

ID 117243

City / Township / Village

RESEARCH TRIANGLE

PARK, DURHAM, Raleigh, Austin State / Province Texas, North Carolina Country United States Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 108,000.00 Projected Maximum Salary per year 202,000.00 Position type Professional Travel required Some travel may be required based on business demand Company (0147) International Business Machines Corporation Shift General (daytime) Is this role a commissionable/sales incentive based position? No