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Job Description
Senior Writer/Media Relations Manager Category:
Staff Full Time Subscribe:
New Job Alerts RSS Job Feed Department:
Marketing and Communications Locations:
SAN ANTONIO, TX
Posted:
Jun 17, 2026
Closes:
Jul 3, 2026 - 11:59
PM EDT Type:
Exempt Position ID:
201651 Share About Our Lady of the
Lake University:
On a foundation of faith, wisdom and trust in Divine Providence, Our Lady of the Lake University (OLLU) empowers graduates to transform their communities, families, and professions. Founded in 1895 by the Sisters of Divine Providence, OLLU stands as San Antonio's oldest regionally accredited institution of higher learning. A private, Catholic university, it currently enrolls approximately 1,800 students across undergraduate and graduate programs. With its main residential campus in San Antonio and additional locations in Houston and the Rio Grande Valley (La Feria), and online programs, OLLU extends its mission across Texas, the border region, and the nation. Academic Programs OLLU offers a rich academic portfolio of more than 30 undergraduate majors and minors, 14 master's programs and three doctoral programs. Courses are delivered through diverse formats to support traditional and non-traditional students alike.
Job Description:
Job Summary:
The Senior Writer/Media Relations Manager is responsible for developing, managing, and coordinating communications and public relations activities in support of the university. The writer/manager will plan and implement media relations programs designed to create and maintain a favorable public image. The writer/manager will design and direct development and communication of information designed to keep the public informed of the university's programs, accomplishments, or point of view. The writer/manager will produce content for the university websites, newsletters, features, editorials, social media content, marketing materials and other publications. Fulfills other duties as assigned by the Vice President for Marketing, Communications and Engagement Division.
Performance Metrics:
1. Media Relations Metrics Number of media placements secured (local, regional, national) Response time to media inquiries Relationships developed with journalists/media contacts Crisis communication effectiveness and response timeliness 2. Writing & Content Production Metrics Volume of content produced monthly/quarterly Accuracy and editorial quality standards On-time completion rate for assignments/projects 3. Website & Digital Communication Metrics Website traffic growth to news/blogs Average engagement time on articles Growth in page views for institutional stories 4. Strategic & Leadership Metrics Successful execution of communications campaigns Ability to manage multiple projects within deadlines Innovation in storytelling and media outreach
Essential Functions:
Coordinating, promoting, and facilitating communications relating to OLLU initiatives including student recruitment, fund raising and university promotion. Planning media relations campaigns and publicity strategies. Writing and producing regional and national media releases and media pitches, and responding to media inquiries. Creating and executing a regional and national media strategy promoting OLLU. Developing and pitching editorials and features in support of local, state and national visibility. Researching and uncovering compelling stories about students, faculty, programs and alumni, and developing those stories into written and/or audiovisual content in a way that speaks to donor, alumni, community and media audiences. Developing social media content and strategies to promote university initiatives and goals. Maintaining contact with key university administrators, deans, department chairs and campus leaders to develop content for print and digital marketing pieces, media pitches, social media content and other outreach efforts.
Additional Responsibilities:
Establishes and maintains effective working relationships with appropriate local, regional, and national media and other constituencies regarding university communications. Establishes and maintains regular contact with internal constituents to develop content for marketing and public relations efforts. Assists with special event production, news conferences and media photo opportunities. Works with department and school/college administrators on story development and communication strategies. Performs other duties as assigned by the Vice President of Marketing, Communications and Engagement.
Requirements:
Knowledge, Skills and Abilities:
Excellent oral and written communication skills. Demonstrated strong writing and editing skills. Proficiency in principles and practices of journalism, public relations, marketing, video production and Web publishing.
Education and Experience:
Requires a bachelor's degree in communications or related field. Requires five years' experience in communications/public relations or news media. Master's degree preferred. Master's degree may substitute two years of experience. Portfolio required for interview.
Additional Information:
Employment with Our Lady of the Lake University is contingent upon the applicant undergoing a background investigation. OLLU seeks to attract, develop and retain the highest quality faculty, staff and administrators. The University is committed to diversity and strongly encourages applications from women and minorities. EOE Our Lady of the Lake University uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Application Instructions:
Please submit online application and upload resume. A portfolio is required for interview. Frequently Asked Questions (FAQs) Powered by
