Digital Marketing Specialist

The Digital Marketing Specialist | HubSpot and Digital Performance for the Americas is responsible for improving the performance of Kardex's digital marketing channels, with a strong focus on paid search, website conversion, HubSpot operations management, lead flow, and marketing analytics. This role owns the paid search channel in collaboration with Kardex's PPC agency, ensuring campaigns are aligned with regional marketing priorities, budget expectations, and lead generation goals. The Digital Marketing Specialist is also responsible for optimizing the inbound lead experience, helping ensure that prospects who engage with Kardex content, campaigns, and website pages are guided through a clear, effective, and measurable journey. The ideal candidate understands how digital channels, website strategy, marketing operations automation, reporting, and conversion rate optimization work together to support demand generation. This role will report directly to the Content Marketing Strategist and work closely with the Campaign Manager to provide data-driven insights, improve campaign performance, optimize web pages, and support lead nurturing strategies. This position requires hands-on HubSpot experience and a strong ability to analyze marketing performance, identify opportunities for improvement, and turn insights into action. The ideal candidate is organized, analytical, detail oriented, and comfortable balancing multiple projects while supporting a collaborative regional marketing team. Your tasks

Essential Duties & Responsibilities:

Own the paid search channel for Kardex Americas, including collaboration with the PPC agency to monitor performance, review recommendations, manage priorities, and ensure alignment with regional campaign goals. Own conversion rate optimization efforts across the regional website experience, with a focus on improving form performance, lead quality, page engagement, and funnel velocity. Evaluate the inbound lead journey and recommend improvements that help prospects move more effectively from website visit to form submission, nurture engagement, sales follow-up, and opportunity creation. Manage, implement, and troubleshoot key elements of the regional HubSpot instance, including workflows, forms, landing pages, lists, campaign tracking, reporting dashboards, and lead routing support. Support the Content Marketing Strategist and Campaign Manager with data-driven recommendations that inform content priorities, campaign strategy, landing page updates, and lead nurturing efforts. Analyze how leads move through Kardex digital channels, including website pages, forms, content offers, nurture programs, paid search campaigns, third-party channels, and sales handoff points. Monitor website and campaign performance to identify opportunities for optimization, including page structure, calls to action, form fields, conversion paths, and follow-up workflows. Support website page creation, updates, optimization, and reporting in collaboration with content, campaign, central marketing, and external partners. Develop and maintain marketing performance reports that clearly communicate results, trends, insights, and recommended next steps. Support cyclical performance reviews, including annual nurture program reviews, campaign performance audits, lead flow analysis, and channel reporting. Track and report on third-party channel marketing performance, including lead quality, engagement, conversion trends, and campaign contribution. Collaborate with central marketing on analytics, reporting, HubSpot alignment, website governance, and digital best practices. Help ensure marketing data is accurate, actionable, and consistently used to guide campaign and content decisions. Identify gaps in the digital customer experience and recommend practical improvements to support stronger engagement, lead quality, and sales readiness. Bachelor's Degree in Marketing, Communications or related field 5-8 years of experience in digital marketing, performance marketing, marketing operations, or inbound marketing. Hands-on HubSpot experience required, including experience with workflows, forms, lists, landing pages, lead management, reporting, and campaign tracking. Experience managing or supporting paid search programs, including collaboration with external PPC agencies. Strong understanding of conversion rate optimization, website performance, lead generation, and digital customer journeys. Experience with analytics and reporting tools such as HubSpot reporting, Google Analytics, Google Ads, Looker Studio, SEMrush, Salesforce, or similar platforms. Proficiency in Microsoft Outlook, Teams, Word, Excel, and PowerPoint a must. Experience in B2B marketing preferred. Material handling, warehouse automation, manufacturing, or industrial marketing experience beneficial. Your profile Working with Kardex Automated storage solutions are high-tech. The basis for this is our genuine high-quality work from our own production sites, the skills of our specialists in planning, production, and assembly, as well as the innovative spirit of our engineers from research and development. For years, we have been developing solutions in the areas of Industry 4.0 and digitalization to offer our customers an excellent all-around service.