Digital Marketing Specialist

Digital Marketing Specialist 3.1 3.1 out of 5 stars Leesburg, FL 34748 Full-time RoMac Building Supply 43 reviews Full-time Company Overview Welcome to RoMac Building Supply - your trusted source for high-quality building materials and services since 1945. We are a locally owned business dedicated to strong community ties and delivering the best customer experience. The Digital Marketing Specialist owns RoMac's paid media, web presence, and analytics. This is a data-informed, results-driven role responsible for generating leads, improving digital visibility, and measuring what works. The right person is equally comfortable inside Google Ads, a Wix backend, and a GA4 dashboard. Ability to translate campaign performance into clear insights and keep our digital channels working and growing.

What You Will Do:

Manage and optimize paid media campaigns across Google Ads and Google Local Services Ads, including budget management, targeting, copy, and ongoing performance tuning Maintain and improve the RoMac website (romacfl.com on Wix), including landing pages, SEO fundamentals, navigation, and form functionality Build and manage campaign landing pages for events, promotions, and lead generation Monitor and report on website traffic, paid media performance, and digital KPIs using GA4 and Looker Studio Translate analytics data into clear recommendations for the marketing team and leadership Support local SEO efforts including Google Business Profile optimization across multiple locations Assist with email campaign deployment, list management, and performance tracking Identify and flag opportunities to improve conversion, lead quality, and cost efficiency

What We Are Looking For:

Proficiency in Google Ads (Search, LSA) with the ability to build, manage, and optimize campaigns independently 2 to 4 years of hands-on experience in digital marketing with demonstrated ownership of paid media and web Working knowledge of GA4 and comfort building reports or dashboards in Looker Studio or similar tools Experience managing or editing website content; Wix experience is a plus Solid understanding of SEO fundamentals including on-page, local, and technical basics Strong analytical mindset with the ability to connect data to business decisions Organized, accountable, and proactive about flagging issues before they become problems Google Ads or Analytics certifications are a plus If you're ready to take your career to the next level with RoMac Building Supply, we invite you to apply today and be part of our commitment to quality service! Pay is based on experience

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Health savings account Life insurance Paid time off Vision insurance

License/Certification:

Florida Driver's License (Required) Ability to

Commute:

Leesburg, FL 34748 (Required)

Work Location:

In person