Digital Marketing & Website Growth Specialist

Job Overview We are seeking a highly skilled, results-driven Digital Marketing & Website Growth Specialist to help grow our construction and residential remodeling business through strategic online marketing, lead-generating website development, and paid advertising management. This is not just a "marketing" role. We are looking for someone who truly understands how to build beautiful, high-converting, SEO-friendly websites for the construction and remodeling industry—websites that not only look professional but also rank well in search engines, attract qualified leads, and convert visitors into real customers. The right candidate will have proven experience in website design, SEO, local search optimization, content strategy, paid ads, and lead generation , specifically for companies in the construction, remodeling, restoration, or home services space . This person should also have hands-on experience running and optimizing ad campaigns through Google Ads, Houzz, and Angi . If you understand how homeowners search for contractors online, know how to turn website traffic into booked appointments, and can help a growing construction company increase visibility and generate better leads, we want to hear from you. Responsibilities Design and execute comprehensive digital marketing campaigns across platforms including social media, SEM (Search Engine Marketing), email marketing, and display advertising. Utilize SEO tools and perform keyword research to improve organic search rankings and increase website visibility. Optimize website content and landing pages through conversion optimization techniques to maximize lead generation and sales. Manage content creation efforts, including copywriting, graphic design using Adobe Creative Suite, and content management systems like WordPress. Monitor website performance using Google Analytics and other analytics tools; analyze data to identify trends, insights, and areas for improvement. Implement marketing automation strategies to nurture leads and streamline campaign workflows. Oversee social media management on platforms such as Facebook Advertising, ensuring consistent brand messaging and audience engagement. Collaborate with cross-functional teams to develop creative assets using Adobe Photoshop, HTML, CSS, JavaScript, and SQL for customized web solutions. Conduct A/B testing on ads and landing pages to refine messaging and improve campaign effectiveness. Stay current with industry trends in digital marketing, SEM, performance marketing, e-commerce strategies, and emerging technologies. Experience Proven experience in digital marketing roles with a focus on website growth and performance optimization. Strong proficiency with SEO tools, Google Ads (AdWords), Google Analytics, Facebook Advertising, and marketing automation platforms. Hands-on experience with WordPress or other content management systems; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable. Demonstrated ability to create compelling content that resonates with target audiences across B2B (business-to-business) markets. Skilled in social media management strategies that increase engagement and brand awareness. Knowledge of SEM strategies including keyword research, bid management, and campaign analysis. Experience in graphic design using Adobe Photoshop or Adobe Creative Suite to develop visual assets for campaigns. Strong analytical skills with the ability to interpret data insights into actionable marketing strategies. Excellent copywriting skills combined with a keen eye for detail in content creation across multiple channels. Join us as a Digital Marketing & Website Growth Specialist if you're passionate about leveraging cutting-edge digital tools to craft compelling campaigns that deliver measurable results! This is your chance to be at the forefront of digital innovation—driving growth while honing your skills in a vibrant team environment dedicated to excellence.

Pay:

$40,586.04 - $63,329.43 per year Ability to

Commute:

Southlake, TX 76092 (Required)

Work Location:

In person