Director of Marketing

Director of Marketing 3.1 3.1 out of 5 stars Nashville, TN 37212 Elmington 239 reviews Elmington is a privately owned real estate investment and development firm based in Nashville, TN. Since 2010, we have focused on delivering extraordinary results, recruiting the best talent, and paving our own path. Elmington has completed over $4 billion in real estate transactions and is among the largest privately held real estate companies in the southeast, with properties in over 29 states and over 40,000 units. Position Summary The Director of Marketing for will spearhead the development and execution of innovative marketing strategies, while supervising and lead our team of Regional Managers. This role requires a proactive leader with deep industry knowledge, a creative mindset, and strong analytical and strategic skills to drive our marketing efforts and achieve our business objectives.

Key Responsibilities Strategy Development:

Design and implement comprehensive marketing strategies

Market Analysis:

Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.

Campaign Execution:

Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.

Content Management:

Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively increase leasing

Budget Oversight:

Develop and manage the marketing budgets for each property and campaign, ensuring efficient allocation of resources and monitoring the effectiveness of marketing expenses.

Brand Consistency:

Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.

Performance Metrics:

Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs. Qualifications Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field. MBA or advanced degree preferred.

Experience:

Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role within the property management or real estate sector. Core Competencies Hands-on leadership with strategic vision. Execution and results oriented. Strong compliance and process orientation. Excellent consultative, communication, and interpersonal skills. Basic knowledge of accounting and financial principles

PHYSICAL DEMANDS AND WORK ENVIRONMENT

Frequently sit, stand and walk. Regularly required to talk or hear. Frequently required to use hands or fingers to handle or feel objects, tools or controls. Occasionally required to climb or balance, stoop, kneel, crouch or crawl. Occasionally lift and/or move up to 25 pounds. Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus. The noise level in the work environment is usually moderate. Temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary. The OneElmington Experience We're creating a different kind of company at OneElmington. We promise we will never be ordinary, which we hope you can see by this job description. There will be many days you simply aren't comfortable. You will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways. With that said, we know OneElmington is not for everyone. BUT, if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then OneElmington could very well be the last company you ever work for. OneElmington is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. OneElmington makes hiring decisions based solely on qualifications, merit, and business needs at the time.