Director of Marketing and Sales (Salaried + GENEROUS COMMISSION)

The purpose of the Director of Marketing and Sales is to act as a liaison to professional referral sources and advocacy groups to promote the community's services, value, and credibility within the geographic vicinity of the region, and to assist with major marketing projects. By coordinating activities, functions, developing relationships and through personal contacts, the Director of Marketing and Sales will position the company as a resource center for upscale senior housing as well as a senior advocate. The overall objective is to generate referrals to the community and create an understanding of the value of independent living to potential residents, their families, and the professional community. Must have demonstrated experience in sales and marketing and is sensitive to the needs of elders. Minimum of a bachelor's degree or equivalent experience in real estate, business management, marketing and/or public relations is preferred or combination of experience and education. Present the company and self in a positive and professional manner. Write and articulate clearly and effectively including plans, reports and all technical information. Make formal public presentations as requested. Act as a liaison to community referral sources. Contacts to these sources should be made in a focused and systematic manner on a priority basis, dependent upon the likelihood of a referral. Work collaboratively with the Executive Director, management team and home care services to ensure a smooth and appropriate admission process. Conduct tours for community professionals, prospective residents and their families consistent with corporate standards of relationship selling. Maintain a flexible work schedule so as to be available to work evenings and weekends as needed. Responsible for Marketing budget, tracking monthly expenses as compared to budget plan. Maintain a current competitor comparative analysis including rates, apartment sizes, services, amenities. Provide an analysis of strengths and weaknesses of company community features and benefits and competitors. Make recommendations on pricing and competitive repositioning to management. Assists in the completion of identified marketing projects and goals.

Sales/Occupancy Performance:

Meet occupancy, sales and move-in projections through community outreach and lead generation. Screens prospective residents consistent with financial, medical, emotional and appropriateness with the community's established criteria for residency. Responsible for move-in coordination.

Job Type:

Full-time Pay:

$65,000.00 per year

Benefits:

401(k) Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person