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Job Description
Annual Giving Manager
Position Summary:
The Annual Giving Manager is responsible for the ongoing regular solicitation of alumni and friends for support of the College's mission. This position is responsible for the creation and implementation of creative annual giving campaigns for unique audiences within the College's constituency including but not limited to leadership annual gifts, faculty and staff giving, parent giving, recurring gifts, anniversary gifts, matching gifts, crowdfunding and consecutive year giving. Aside from annual campaigns, the Annual Giving Manager will oversee sponsorship opportunities for annual events and programs within the College.
Essential Functions:
Plans and implements omnichannel creative annual giving strategies for the College- including direct mail, email, digital, etc.
Executes special giving campaigns including Give Day and Back the Badgers and other key annual campaigns
Analyzes key performance metrics for annual and special campaigns to provide reports to Advancement leadership
Develops essential support materials required for annual campaigns, including but not limited to drafting of case statements, solicitation appeals and acknowledgement letters
Collaborates with Marketing and Advancement team in the content design and timing of annual giving or event related collateral materials ensuring timeliness, accuracy and consistency of message
Works to secure event sponsorships and ticket sales for annual and special events
Manages outreach for a prospect qualification list of annual fund donors with capacity to give at higher levels. This effort will support the creation of a prospect pipeline for the major gift team. See the full job description here: https://www.shc.edu/wp-content/uploads/2026/06/Annual-Giving-Manager-JD.pdf