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Working Title:

Associate Director of Admissions Marketing•

MSUAASF Range D Institution:

St.

Cloud State University Classification Title:

MSUAASF Range D Bargaining Unit /

Union:

211:

Minnesota State University Association of Administrative Service Faculty City:

St.

Cloud FLSA:

Job Exempt Full Time /

Part Time:

Full time

Employment Condition:

Unclassified

• Unlimited Academic Salary Range:

  $54,616.00
• $117,191.

00 Job Description The Associate Director of Admissions Marketing is responsible for developing, aligning, and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms, digital and print marketing, and partnership-focused outreach, particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely, data-informed marketing strategies that respond to evolving recruitment priorities. The position serves as a critical liaison between the Office of Admissions and campus partners, including Academic Affairs, Institutional Research, Information Technology Services, and University Communications. Responsibilities and Results Academic Recruitment & Marketing — 45%

• Establish and execute a strategic recruitment communications plan aligned with enrollment goals 2
• Develop and manage transfer partnership marketing strategies and real-time communications needs
• Build and maintain cross-functional and external partnerships to support recruitment initiatives Admissions Communications — 30%
• Direct CRM strategy, website content, print materials, and digital/social platforms
• Develop and implement a comprehensive prospective student communications plan
• Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel Admissions Office Leadership — 15%
• Provide lead work direction to CRM Data Specialist
• Oversee CRM utilization, training, and data-informed communication strategies
• Develop and manage the admissions marketing budget Additional Duties — 10%
• Perform other duties as assigned in support of enrollment and institutional priorities Minimum Qualifications
• Master's Degree and 3 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing.
• Graphic design experience
• Advanced knowledge of recruitment and enrollment practices
• Experience with a customer relationship management tool
• Advanced knowledge of marketing strategies
• Experience with social media platforms
• Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment Preferred Qualification
• Campus visit programming leadership experience
• Experience leading staff Other Requirements Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment.

Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment. Documents Needed to Apply Resume/CV Cover Letter Unofficial Transcript(s) Work Shift (Hours / Days of work) 8:00am-4:30pm, Monday

• Friday About The successful candidate will share St.

Cloud State's commitment to our mission, and in particular, the value we place in diversity, equity, and inclusion (DEI) as outlined in SCSU's It's Time strategic framework. Notably, we uphold the advancement of diversity, equity, and inclusion and engage in intentional actions to address systemic inequities throughout the university and surrounding environment. DEI values, practices, and strategies are embedded into the fabric of our institution and campus community, and they align with the priorities expressed in the Minnesota State system's Equity 2030 initiative. SCSU expects all of its employees to help advance these practices and to contribute to the development of an anti-racist, inclusive community. Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Association of Administrative and Service Faculty (MSUAASF) which can be found at: https://www.msuaasf.org/ St. Cloud State University is committed to excellence and actively supports cultural diversity. To promote this endeavor, we invite individuals who contribute to such diversity to apply, including minorities, women, LGBTQIA+, persons with disabilities and veterans. St. Cloud State University does not discriminate on the basis of race, sex, color, creed, religion, age, national origin, disability, marital status, status with regards to public assistance, sexual orientation, gender identity, gender expression, or status as a U.S. veteran. The Interim Title IX coordinator at St. Cloud State University is Susan Woolf. For additional information, contact the Office of Institutional Equity & Access, (320) 308-5123, Admin. Services Bldg. Rm 121

Benefits Information:

At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short

• and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option.

To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website. To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.

Desired Start Date:

09-02-2026

Position End Date:

Open Date:

07-24-2026

Close Date:

08-24-2026

Posting Contact Name:

Courtney Marie Graber Posting Contact Email:

courtney.graber@stcloudstate.edu Information for new and prospective employees Welcome to the Minnesota State career site for external applicants. This page allows you to search for jobs, apply, and check the status of applications at the colleges, universities, and system office of Minnesota State. Those applying for a position will be prompted to create a profile in Workday. Use the "sign in" link at the top of this page to log in to your profile. Current employees must log in to Workday to apply for positions using the Jobs Hub app. Visit our website to learn more about Working at Minnesota State, including information about compensation and benefits, professional development opportunities, and employee and labor relations. Sound like your kind of place? If so, we invite you to explore our many exciting careers! | Employee Resources | Privacy Statement | Technical and Security Issues Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status. All applicants must be able to lawfully accept employment in the United States.

Diverse Workforce Information:

Connect 700 and Veteran's Preference Minnesota State Colleges and Universities are military friendly campuses and recognized Beyond the Yellow Ribbon organizations. Beyond the Yellow Ribbon is a comprehensive community and corporate support network that connects and coordinates agencies, organizations, and resources to meet the needs of Veterans, Service Members, and families in all military branches