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LU
Lamar University
Assistant Director, Admissions & Recruitment
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What they do
A Director of Admissions leads the admissions department of a college or university. Oversees the management of applications from prospective students of the institution and directs both prospective student outreach and recruitment efforts, and the process of determining which applications to accept.
$101,488 / year median in Texas
+10% projected growth
Job Description
The Assistant Director of Admissions - Recruitment provides leadership and strategic oversight for freshman recruitment initiatives designed to achieve institutional enrollment goals. The position supervises admissions recruitment staff, develops and implements recruitment and yield strategies, analyzes enrollment trends and performance metrics, and collaborates with university stakeholders to enhance prospective student engagement and enrollment outcomes. Develop, implement, and continuously refine a comprehensive recruitment strategy and annual plan that aligns with institutional enrollment goals across freshman student populations. Supervise and evaluate Admissions counselors; utilize Slate and other enrollment management tools to monitor recruitment, funnel performance, assess recruitment effectiveness, and implement data informed strategies to achieve enrollment goals. Develop, recommend, and implement enhancements to recruitment communications, marketing initiatives, and prospective student engagement strategies to support enrollment growth objectives. Collaborate with enrollment leadership and campus stakeholders to establish, implement, assess, and achieve annual and strategic recruitment goals and objectives. Coordinate and oversee the planning, implementation, and assessment of special admissions programs, recruitment events, and strategic enrollment projects. Other duties may be assigned to this position on a regular or occasional basis to respond to the needs of the university.