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Assistant Director
Job
Hampton University
Hampton, VA (In Person)
Full-Time
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Job Description
Description The Assistant Director of Admission plays a key role in advancing the institution's enrollment goals through strategic recruitment, team leadership, and data-informed decision-making. This position manages a defined recruitment territory, supervises admission counselors and student staff, and collaborates across campus to strengthen outreach, yield, and enrollment initiatives. Examples of Duties Recruitment & Territory Management
- Assist the Director of Admission with all aspects of daily office operations, and overall recruitment programs and services
- Develops and executes a comprehensive recruitment plan for assigned geographic territories, aligned with institutional enrollment goals.
- Represents the institution at high schools, college fairs, community events, and virtual programs to build strong relationships with prospective students, families, counselors, and community partners.
- Analyzes territory performance using data dashboards, CRM reports, and historical trends to adjust strategies throughout the cycle.
- Conducts presentations and information sessions for diverse audiences, both on and off campus.
- Collaborates with marketing and communications to ensure recruitment messaging is consistent, compelling, and audience-appropriate. Supervision & Team Leadership
- Supervises, trains, and evaluates admission counselors and student ambassadors, fostering a supportive and high-performance team culture.
- Provides ongoing coaching to staff on recruitment strategy, travel planning, communication skills, and application review.
- Coordinates staff scheduling and coverage for recruitment travel, campus events, and daily office operations.
- Leads professional development initiatives to strengthen team expertise in enrollment trends, best customer service practices. Application Review & Enrollment Management
- Evaluates first-year and transfer applications using a holistic review process and contributes to admission decisions.
- Participates in yield initiatives such as admitted-student events, outreach campaigns, and personalized follow-up.
- Collaborates with campus partners—including academic departments, athletics, and student services—to support prospective and admitted students.
- Assists with policy development related to recruitment, evaluation, and enrollment operations. Campus Events & Customer Service
- Supports planning and execution of major admission events including open houses, visit days, and orientation-related programming.
- Ensures high-quality customer service across all prospective-student touchpoints, including email, phone, and in-person interactions.
- Contributes to continuous improvement of campus visit experiences and communication workflows. Typical Qualifications Required
- 2-4 years of experience in admissions, recruitment, or related fields
- Strong communication and presentation skills
- Experience supervising or mentoring staff or student workers
- Ability to travel extensively and work evenings/weekends during peak periods Preferred
- Bachelor's degree in higher education or related field
- Experience with CRM systems (e.g., Slate)
- Data-analysis or project-management experience