Department:

Intercollegiate Athletics Classification:

Professional Faculty Job Category:

Administrative or Professional Faculty Job Type:

Full-Time Work Schedule:

Full-time (1.0 FTE, 40 hrs/wk)

Location:

Fairfax, VA Workplace Type:

On Site Required Sponsorship Eligibility:

Not eligible for visa sponsorship

Salary:

Salary commensurate with education and experience

Criminal Background Check:

Yes Motor Vehicle Records Check:

Yes Important Eligibility Requirement Employees in this position are required to operate university vehicles in accordance with George Mason University Vehicle Use Policy 1411. Applicants must possess and maintain an active, valid driver's license that satisfies university requirements. Final candidates are subject to a Motor Vehicle Report (MVR) review, and successful completion of the review is a condition of employment. Minor or major driving violations may affect eligibility for employment. Applicants with prior driving infractions need to review the Eligibility & MVR Review Information document ( English / Spanish) before applying. About the

Department:

George Mason Athletics unites communities by developing champions with a mission to inspire and transform lives through the power of sports. Mason Athletics serves 500 student-athletes in 22 NCAA Division I sports. We are a proud member of the Atlantic 10 Conference with over 20 Conference Championships, NCAA Championships in Women's Soccer and Men's Indoor Track, an NCAA appearance in Women's Basketball, and an NCAA Final Four appearance with Men's Basketball, and over 30 individual National Champions. We are student-focused, education-centered, and committed to providing transformational experiences for our student-athletes and staff. Our five priorities are Student-Athlete Experience, Competition, Resources, Storytelling & Engagement, and Championship Culture. About the

Position:

The Director of Athletic Live Events & Fan Experience will lead the planning, creative development, and execution of the in-venue experience across George Mason Athletics competitions and signature events. This role serves as the primary producer of the game-day environment, responsible for building engaging, high-energy experiences that strengthen fan loyalty, enhance brand perception, and support attendance and revenue growth. A core function of this position is the development and execution of game scripts, show flow, and presentation elements that create a cohesive and entertaining live product across sports. The Director will supervise graduate assistants and part-time staff responsible for implementing game presentation while collaborating closely with marketing, ticketing, partnerships, communications, and operations units. The role will also oversee fan-facing event communications that prepare attendees for the game-day experience, ensuring clarity and consistency across all touchpoints from ticket purchase through venue arrival. In addition, the position will support in-venue revenue generation strategies through experiential enhancements, promotions, and collaborative initiatives with ticketing, concessions, and merchandise partners. This position plays a critical role in delivering the atmosphere and experience necessary to position Mason Athletics as Northern Virginia's Team while contributing directly to fan engagement, satisfaction, and revenue outcomes.

Responsibilities:

Managerial Oversight Directly supervise and mentor graduate assistants responsible for game presentation execution;\nProvide leadership development opportunities for graduate assistants pursuing careers in sports;\nRecruit, train and manage student and wage worker staff (30+ individuals);\nCoordinate with associate athletic director, digital media & marketing to create strategic marketing initiatives and campaigns;\nWork alongside associate athletic director of digital media & marketing to manage marketing & promotions and digital content budgets; and\nWork with contracted vendors to create & order promotional items for basketball and select Olympic sports. Game Production/In-Venue Fan Experience Strategy Serve as the lead producer for athletics events, responsible for the overall game presentation experience;\nDesign and execute entertainment elements that enhance atmosphere and drive fan engagement;\nCollaborate with marketing and brand teams to align in-venue experiences with campaigns and storytelling initiatives;\nEvaluate fan experience touchpoints from entry through exit to improve overall satisfaction;\nFocus on specific atmosphere elements including improving and managing game day experience via videoboard and in-arena content, concourse activities, halftime entertainment, spirit coordination, music contests, & pregame entertainment, promotional giveaways and overall presentation;\nManage marketing game day operations/staff at home athletic events, including scripts and video board presentations for men's basketball and women's basketball using the Daktronics Show Control interface;\nLoad all content for games onto Show Control Computer;\nEnsure consistency in tone, pacing, brand voice, and entertainment quality across events;\nContinuously refine scripts based on fan feedback, attendance trends, and engagement data; and\nCollaborate with George Mason Sports Properties (Playfly) to ensure that all sponsored elements are included in game presentation. In-Venue Revenue Generation & Experience Innovation Support in-venue revenue generation strategies through experiential enhancements, promotions, and collaborative initiatives with ticketing, concessions, and merchandise partners;\nDevelop and execute in-venue revenue initiatives such as experiential upgrades, access-based offerings, and fan engagement activations such as Courtside Club add-ons, Birthday packages, VIP experiences, on-court access moments, etc.;\nCollaborate with ticketing and sales staff to promote seat upgrades, premium access opportunities, and add-on experiences;\nPartner with concessions and merchandise vendors to support promotional strategies that increase per-cap spending;\nIdentify opportunities to enhance fan engagement that drive secondary revenue streams;\nEvaluate revenue performance of in-venue initiatives and recommend improvements; and\nDevelop and execute fan experience surveys and track YOY progress, net promoter scores and overall affinity. Fan Experience Communications & Event Readiness Strategy In Coordination with the Director of Brand Strategy & Storytelling, lead the development and coordination of fan-facing communications that support a seamless event experience across athletics events;\nDevelop \"Know Before You Go\" communications for ticketed events;\nCreate fan education resources such as ticketing guides, mobile entry instructions, parking information, and venue policies;\nCoordinate communication timelines with ticketing, marketing, and communications teams;\nEnsure consistent messaging across email, social media, website, and in-venue platforms; and\nIdentify opportunities to reduce friction points in the fan journey from purchase through arrival including marketing automations, app notifications, etc. Student Engagement Work closely with the Assistant Director for Student Involvement for Student Fan Engagement to support student atmosphere initiatives;\nAlign game presentation elements with student attendance strategies and traditions;\nCoordinate with spirit groups, band programs, and student organizations to enhance in-venue energy; and\nProvide creative support for student-focused promotions while maintaining shared ownership of outcomes. Event Operations Coordination Coordinate with facilities, operations, and external vendors to ensure seamless event execution;\nDevelop event timelines, staffing plans, and production checklists;\nServe as the primary presentation liaison on game days; and\nAssist with postseason hosting and special athletics events as needed. Spirit Coordinator Instruct cheer and dance squads in rules & regulations;\nCollaborate with cheer and dance coaching staff to determine game day strategy;\nEnsure distribution, collection and maintenance of current student-athlete records and roster;\nCoordinate all equipment orders for cheer/dance teams;\nWork with Asst. Director of Fan Engagement to coordinate mascot appearances; and\nCoordinate all travel plans and distribution of meal money. Other Duties Coordinate additional non-games, athletic events such as team send-offs, spirit rally's, etc.; and\nPerform other duties as requested by senior leaders.

Required Qualifications:

Master's degree, or any combination of bachelor's degree, training, certification and work experience that equates to the advanced degree;\nDemonstrated experience in marketing and game day promotions;\nDemonstrated experience in social media management & digital strategy;\nDemonstrated knowledge of and ability to adhere to NCAA, conference, and commonwealth rules and regulations;\nExcellent oral and written communication skills;\nDemonstrated organizational skills;\nHigh level of attention to detail;\nDemonstrated ability to work on projects independently as well as within a team;\nDemonstrated ability to oversee direct reports and student staff;\nAbility to work and manage relationships with diverse populations;\nAbility to work in a deadline-driven, high-pressure environment;\nAbility to multi task, prioritize, and manage a series of projects in multiple external areas at once;\nHigh emotional intelligence and ability to manage key relationships with internal and external campus publics;\nProficiency in Adobe Creative Suite;\nProficiency with Microsoft Office, desktop publishing;\nAbility to work flexible hours - evenings and weekends; and\nValid driver's license: must currently possess an appropriate, active, valid motor vehicle operator's license that meets all of GMU's requirements for operating state vehicles and equipment under Mason's Vehicle Use Policy 1411 https://universitypolicy.gmu.edu/policies/vehicle-use/. The Office of Risk Management reserves the right to review the driver's licenses and Motor Vehicle Reports (MVRs) of all candidates selected with employment contingent upon a favorable review.

Preferred Qualifications:

Master's degree in related field;\nPrevious experience running in-game basketball production/Show Control computer;\nPrevious experience with Adobe Creative Suite or other relevant software;\nDemonstrated ability to drive revenue and increase basketball attendance; and\nDemonstrated ability to run an in-game basketball show. Instructions to

Applicants:

For full consideration, applicants must apply for Director of Athletic Live Events & Fan Experience at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a Resume for review.

Posting Open Date:

July 21, 2026 For Full Consideration, Apply by: August 4, 2026

Open Until Filled:

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Director of Athletic Live Events & Fan Experience