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Senior Manager, Demand Engineering
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Indeed
Kansas City, KS (In Person)
Full-Time
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Job Description
Our Mission As the world's number 1 job site•, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (•Comscore, Total Visits, March 2025) Day to Day The Senior Manager, Salesforce Marketing Cloud supports the strategy, execution, and optimization of global performance marketing programs to drive customer acquisition, engagement, and revenue growth. This role owns the development and ongoing optimization of scalable, data-driven marketing programs across channels, partnering closely with cross-functional teams to improve efficiency and impact. The position collaborates with Brand, Product, Sales, and Revenue Operations teams to align performance marketing initiatives with business priorities and ensure measurable outcomes across key stages of the customer lifecycle. Responsibilities + Contribute to the development and execution of the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs. + Design and optimize audience-centric marketing programs for enterprise, mid-market, and small business segments in partnership with regional and functional partners. + Build, monitor, and improve end-to-end customer journeys that drive conversion, retention, and long-term value, leveraging data and testing. + Help establish and refine marketing operations, including workflow design, automation, and lead management processes in collaboration with BAT and Rev Ops. + Implement and maintain experimentation practices, including A/B testing and data-driven optimization, and surface insights and recommendations to senior leaders. + Identifies, streamlines, and scales business processes through automation, using tools and workflows to reduce manual effort, improve accuracy, and increase operational efficiency. Skills/Competencies + Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience. + Experience with Salesforce Marketing Cloud (or Marketing Cloud Advanced), Data Cloud, or a comparable customer data platform ( CDP ). + Experience designing personalized, automated audience journeys and leveraging audience segmentation st To view full details and how to apply, please login or create a Job Seeker account