• Only qualified Direct Mail Marketing Specialist candidates located near Mountain View, CA will be considered due to the position requiring an on-site presence

• Required Skills:

• Proven track record in direct mail marketing for Credit Card and lending products (3-5+ years)
• Familiarity with analytics tools to measure and interpret campaign performance (3-5+ years)
• Proficient in project management, ensuring timely deliverables (3-5+ years)
• Strong strategic thinking and creative skills
• Strong collaboration skill set and ability to communicate effectively in situations where hard messages have to be delivered
• Capacity to work independently and meet established deadlines

Preferred Skills:

• Credit Card and lending products experience (3-5+ years)

Job Overview:

Client has leveraged Direct Mail as a channel to acquire new users for the newly launched Business Credit Card, as well as its lending products. With high ROI from this channel and continued growth potential, we are expanding our investment and effort here. We are looking for a marketing specialist with experience in planning and executing direct mail campaigns for identified product offerings.

This role allows for end-to-end leadership in developing and rolling out the roadmap for this channel and involves high collaboration with external agencies as well as multiple internal teams like product, product marketing, analytics and design teams.

Duties:

• Collaborate with cross-functional teams to identify opportunities for direct mail campaigns
• Develop and implement direct mail campaigns to effectively reach specific target audiences
• Generate compelling content and design elements for direct mail materials
• Develop a learning agenda for each campaign and partner closely with analytics to analyze and assess campaign performance metrics, providing insights for optimization
• Be in the know about industry trends and adherence to best practices in direct mail marketing
• Only those lawfully authorized to work in the designated country associated with the position will be considered.
• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.

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