RESPONSIBILITIES

Kforce has a client in Wexford, PA is seeking a Director of Marketing.

Overview:

The client is looking for a strategic, data-driven B2B marketing leader with experience driving revenue growth through demand generation, product marketing, digital marketing, and go-to-market strategy. The ideal candidate has a proven track record building marketing programs that generate measurable pipeline and revenue, leading product launches, and leveraging marketing technology, analytics, and AI to optimize performance. Strong leadership, communication, and project management skills are essential, along with the ability to balance strategic vision with hands-on execution in a fast-paced technology environment.

Duties Include:

Develop and execute revenue marketing strategies that drive qualified pipeline, customer acquisition, and revenue growth
Own key marketing metrics including pipeline, marketing-sourced revenue, conversion rates, and ROI
Partner with Sales leadership to align marketing initiatives with business objectives
Analyze and optimize campaign performance using data-driven insights Lead product marketing efforts including:
Product positioning and messaging
Value proposition development
Competitive analysis
Product launches
Sales enablement
Go-to-market planning Oversee digital marketing and website performance, including:
Website strategy and optimization
Landing pages and lead capture
Technical SEO
Conversion rate optimization
Analytics, reporting, and attribution
Website security and vendor management
Manage marketing operations and technology platforms, including CRM, marketing automation, reporting, dashboards, and AI-driven marketing initiatives Drive customer marketing and brand programs through:
Customer advocacy and engagement
Case studies and success stories
Sales collateral
Brand management
Content and creative development

REQUIREMENTS

7+ years of B2B marketing leadership experience
Proven success driving demand generation, pipeline growth, and revenue
Experience leading product launches and go-to-market initiatives
Strong product marketing and digital marketing expertise
Experience with CRM, marketing automation, analytics, and reporting platforms
Knowledge of website management, SEO, web analytics, and conversion optimization
Experience utilizing AI to improve marketing performance and efficiency
Excellent leadership, communication, and project management skills
Ability to operate as both a strategic leader and hands-on contributor
Preferred experience marketing SaaS, MarTech, AdTech, DaaS, data, or technology solutions The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role.

We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note:

Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. 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