Vice President of Experiences Discover Green Bay Green Bay, WI Job Details Full-time From $75,000 a year 3 hours ago Benefits Health savings account Relocation assistance Health insurance Dental insurance 401(k) Paid time off Employee assistance program Vision insurance 401(k) matching Professional development assistance Flexible schedule Life insurance Retirement plan Qualifications Teamwork Safety protocol adherence Safety regulations In-person customer service Performance Reporting Educational talks Data summary reports Sales presentations Team development Driver's License Bachelor's degree Customer engagement Data analytics Business Administration Team motivation (leadership skill) Board relations Stakeholder relationship building Senior leadership Team building Full Job Description Shape the Greater Green Bay Experience! Discover Green Bay is seeking a visionary leader who can see what's possible and build the strategy to make it happen! As Vice President of Experiences, you'll shape how visitors experience Greater Green Bay by developing innovative Visitor Center programming, community education, and experiences that showcase our destination. Strengthen the impact of tourism throughout your community. Bring people together around a shared vision. Take ideas from vision to execution: developing the programs, securing the funding ,and garnering the community support to bring your ideas to life. Lead the teams and partnerships that support our hospitality industry's success. A successful VP of Experiences will be a visionary, strategic thinker, skilled community connector, inspirational leader, and strong fundraiser who can turn big ideas into meaningful, measurable results. If you're ready to make a difference in your community, apply today!

GENERAL SUMMARY

Responsible for the success of our Discover Green Bay Visitor Center by leading the execution of tourism advocacy, world-class service standards, robust fundraising, operational management, partner engagement, community education, strategic planning, and proactive programming. Oversees all aspects of visitor and community experiences when interacting with the Discover Green Bay Visitor Center. Provides inspirational leadership to a team of personnel in multiple areas including internal culture, visitor experiences, exhibits and education, special events, information technology, and visitor center operations.

RESPONSIBILITIES

ESSENTIAL

JOB FUNCTIONS

Executive Director of Experience Greater Green Bay responsible for strategic planning, goal execution, board relations, fundraising, and community relations.

• Executive Director of Experience Greater Green Bay Directly responsible for developing and meeting annual budget projections of the Experience Greater Green Bay organization and recommends the allocation of funding dollars annually based on industry trends, organizational data analytics, and return on investment.
• Experience Greater Green Bay Financial Director Develop, lead, and foster community-focused programs, exhibits, and experiences that enhance engagement with both visitors and locals. Cultivate collaborations with internal teams and external organizations to create impactful programming that strengthens the Discover Green Bay Visitor Center's role as a hub for connection and enrichment
• Programming Continuously evolve the Visitor Center as a dynamic and engaging destination by curating fresh, interactive experiences that captivate guests and reflect the evolving character of Green Bay.

Utilize storytelling, immersive displays, and innovative programming to create an inspiring gateway that encourages visitors to explore more, extend their stay, and contribute to the local economy. Regularly assess and refresh exhibits, technology, and engagement strategies to ensure the Visitor Center remains a relevant, must-visit centerpiece that showcases the best of the community.

• Visitor Center Impact Drive creation and execution of experiences held at the Discover Green Bay Visitor Center and in the community aimed at bringing more visibility to Greater Green Bay as an expert in the community while creating connections and pride within the community.
• Community Education Oversee and execute Experience Greater Green Bay building operations including, but not limited to, contract negotiations, maintenance, safety compliance, information technology, and surveillance systems.
• Building Operations Strategic development of yearly business plan focused on building overnight visitation and growth of economic impact Discover Green Bay has on our community in coordination with all organizational divisions, focusing on the visitor experience and community education.
• Business Plan Responsible for outreach activities such as lectures, presentations, and workshops to promote the services offered by Discover Green Bay and implement marketing strategies to raise the profile of the Visitor Center in coordination with the marketing team.
• Campaigning Identify sources of funding from relevant organizations, trusts, legacies, foundations, and grants to leverage plan delivery and support community aspirations through maintenance of relationships with community partners, stakeholders, and donors.
• Business Development Plan and implement fundraising initiatives including donor cultivation events and crowdfunding campaigns.
• Fundraising Draft grant proposals and maintain supporting documents while managing grant reporting requirements and ensuring compliance conditions to support the initiatives and programs based on the funding requirements of the visitor center as well as Discover Green Bay and Experience Greater Green Bay.
• Grant Writer Manage the full lifecycle of Experience Greater Green Bay hospitality grants, including applications received, coordination of committees, compliance, and reporting as well as tracking budgets, revenue, and expenditures ensuring dollars awarded are in coordinated with the mission.
• Grant Manager Recruit, hire, train, and review staff and volunteers to provide world-class customer service, unbeatable community knowledge, and engaged visitor participation as well as deliver interpretive tours, demonstrations, and presentations that enhance visitor understanding and appreciation of both the organizations' and community offerings.
• Staff Supervisor Develop and implement lucrative procedures for brochure distribution, admissions reporting, scheduling, retail operations, and all other administrative visitor services.
• Operations Director Ensure all elements of the visitor center culture and Experience Greater Green Bay organizational reputation is on brand.
• Brand Ambassador Collaborate with marketing, public relations, promotions, delivery; and quality of programs, products, and services offered by the Discover Green Bay Visitor Center in coordination with the mission of Discover Green Bay.
• Quality Management Supervise all visitor center functions and necessities including stocking, purchasing, equipment rentals, custodial services, grounds maintenance, and technology services.
• Maintenance Lead, evaluate, coach, and schedule visitor center and mobile visitor center personnel, cultivating a work environment where employee engagement and collaboration is paramount.
• Leadership Analyze and present data in the tourism sector regarding target markets, attractions, events, and accommodations to make strong visitor experience recommendations.
• Analytics Maintain knowledge of the destination, top visitor markets, and our regional competitors while building relationships with the internal team and external key stakeholders.
• Relationship Building Attend numerous industry meetings and maintains memberships in industry organizations to further communication and partnerships which bring increased visitor economic impact to the region.
• Conventions Develop and maintain a strong working knowledge and positive relationship with all operating departments to establish a coordinated team effort with the highest level of integration.
• Teamwork Maintain knowledge of current innovations in the field and leads positive change in the organization based on new industry trends.
• Innovation Ensure that Diversity, Equity, and Inclusion is woven into the fabric of the organization's strategic marketing plan and is considered in all decisions, marketing programs and advertising campaigns.
• Diversity Demonstrates the Company's Values and Culture.

Performs other related CVB activities as assigned.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

Bachelor's degree or equivalent professional experience in Hospitality Management, Business Administration, Communications, or related field required. Minimum five (5) years in customer service leadership with a proven track record of large-scale operations with a diverse workforce required. Two (2) years in destination management, travel, tourism, hospitality, or related industry preferred, but not required. Proven senior leadership in successful community relations, event planning, or programming. A superb communicator with a strong desire to share updates and educate both staff and stakeholders about the work being done in the experiences department and the value of tourism to our city. A trustworthy, natural leader and team player that leads by example and loves to empower, inspire, and mentor others to help all rise and perform at their best. Presentation skills. Ability to give persuasive and influential presentations which promote Greater Green Bay to small and large groups of change makers in the community. Analytical skills necessary to complete annual department Business Plan and Annual Report as well as oversee compilation of monthly reports. Excellent interpersonal skills needed to serve as liaison with area hotel/motel sales directors and general managers, meeting planners, association executives and local hospitality managers/owners. An individual with a strong desire to continually learn about and implement new ideas and industry best practice. An individual that is passionate about the travel and tourism industry as well as customer service who brings that enthusiasm and positive attitude to work every day. High-performing, innovative individual who operations with exceptional collaboration. Required to follow all safety standards including but not limited to all federal, state, and organizational rules and regulations.

EQUIPMENT TO BE USED

Photography equipment and video gear including digital cameras, lenses, filters, microphones, camcorder, etc. Audio/Visual equipment such as projectors, televisions, telecommunication devices, and other presentation/speaker related equipment. Trade show booths, displays and equipment associated with trade shows. Must be able to operate a motor vehicle and have a valid driver's license.

TYPICAL PHYSICAL DEMANDS

Frequent mobility and/or sitting or standing required for extended periods of time. Requires eye-hand coordination and manual dexterity sufficient to operate a computer keyboard and other standard office equipment. Requires hearing within normal range and eyesight correctable to 20/20 to read communications, reports and computer terminals. Must have a valid driver's license in order to perform outside sales calls. Requires occasional lifting up to 50 pounds. May require some irregular work hours.

TYPICAL MENTAL DEMANDS

Must be able to use logical or scientific thinking to solve problems and perform arithmetic calculations involving fractions, decimals and percentages. Emotional stability and personal maturity are important attributes in this position in order to deal with a variety of emotions and frustrations in making business decisions and handling difficult situations. Must be able to communicate providing verbal feedback in a professional manner. Requires public contact and excellent interpersonal skills. Ability to give, receive, and analyze information, formulate work plans, prepare written materials and articulate goals and action plans. Occasional high stress work may be required in the performance of this job. Must be able to advise others on alternatives or options and speak before groups.

Job Type:

Full-time Pay:

From $75,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Flexible schedule Health insurance Health savings account Life insurance Paid time off Professional development assistance Relocation assistance Retirement plan Vision insurance People with a criminal record are encouraged to apply Ability to

Relocate:

Green Bay, WI 54304: Relocate before starting work (Required)

Work Location:

In person