General Manager

General Manager at Asbury Social General Manager at Asbury Social in West Long Branch, New Jersey Posted in about 22 hours ago.

Type:

full-time

Job Description:

Asbury Social is seeking an experienced and driven General Manager to oversee all aspects of venue operations. This role is responsible for leading the team, driving revenue, maintaining exceptional guest experiences, and ensuring operational excellence across dining service, bar, nightlife, and private events. The General Manager will act as the leader of the business, owning performance, culture, and execution; while working closely with ownership to scale and grow the brand.

KEY RESPONSIBILITIES

Operations Management:

Oversee daily operations across all areas: dining, bar, nightlife, rooftop, and private events Ensure smooth, efficient service during all operating hours Maintain high standards of cleanliness, organization, and guest experience Develop and enforce SOPs across all departments

Team Leadership & Staffing:

Recruit, hire, train, and manage all front-of-house and management staff Build a strong leadership team of managers, supervisors, and department heads Create staff schedules based on business demand and labor targets Foster a positive high-performance culture

Financial Performance:

Own P&L performance, including revenue growth and cost control Manage labor costs, COGS, and operational expenses Analyze sales trends and implement strategies to increase profitability Oversee cash handling, reporting, and nightly financial reconciliation Ensure all operating expenses including utilities, rent, vendor invoices, and service contracts are accurately tracked, approved, and paid on time, maintaining strong vendor relationships and uninterrupted business operations.

Guest Experience:

Ensure a high-quality, consistent guest experience across all touchpoints Address and resolve customer feedback and issues promptly Maintain a strong floor presence during peak hours Set the tone for hospitality, service standards, and brand experience

Food, Beverage & Nightlife Oversight:

Work closely with kitchen and bar teams to maintain quality, consistency, and speed Oversee beverage program execution, inventory, and vendor relationships Ensure seamless integration of dining and nightlife experiences Collaborate on menu development, pricing, and seasonal updates

Private Events & Revenue Growth:

Work with the Special Events Manager to drive private event sales and execution Maximize revenue opportunities across dining, nightlife, and event bookings Identify new programming, promotions, and partnerships to increase traffic Support marketing initiatives and event activations

Compliance & Risk Management:

Ensure compliance with all local, state, and federal regulations Maintain proper health, safety, and liquor license standards Implement and enforce security and crowd control procedures Coordinate with security teams and local authorities as needed

QUALIFICATIONS

5+ years of experience in hospitality management (restaurant, nightlife, or multi-concept venue) Proven experience managing high-volume operations Strong leadership, communication, and team-building skills Financial acumen with experience managing budgets and P&L Ability to work nights, weekends, and holidays Experience with POS systems (Toast preferred) and reservation platforms is a plus

COMPENSATION & BENEFITS

Base salary + performance based bonuses Opportunity to grow within a rapidly expanding hospitality and entertainment group Access to industry events and networking opportunities Employee perks across affiliated venues Health Insurance Paid time off