Director of Product Marketing- Pharmacy Vertical

First Job Previous Job 3,479 of 10,000 More Like This Salary Not Available Position range in Kansas City, MO-KS Metropolitan Statistical Area $102k•$171k Per Year Director of Product Marketing•Pharmacy Vertical Outcomes®

Occupation:

Marketing Managers

Location:

Kansas City, MO•64101 Positions available: 1 Job #: 104404372011454

Source:

LinkedIn

Posted:

03/08/2026

Delivery Method:

LinkedIn

Web Site:

www.linkedin.com

Job Type:

Full Time (30 Hours or More) Job Requirements and Properties Help for Job Requirements and Properties. Opens a new window. Work Onsite Full Time Schedule Full Time Job Description Help for Job Description. Opens a new window.

JOB SUMMARY

As Product Marketing Director•Pharmacy Vertical you will own the go-to-market success of Outcomes' pharmacy portfolio across community, retail, and enterprise health-system pharmacies. You will lead the pharmacy product marketing team responsible for positioning, competitive strategy, sales enablement, pipeline creation, and retention for Outcomes' platform and modules.

This role sits at the intersection of Product, Sales, and Customer Success and is accountable for translating pharmacy market needs into winning GTM strategies that drive revenue growth, module adoption, and churn reduction in a highly competitive PMS and clinical services landscape.

ESSENTIAL DUTIES

&

RESPONSIBILITIESStrategic Planning:

Owning the pharmacy vertical go-to-market strategy, including segment-specific plans for community, retail, and enterprise pharmacies to drive pipeline growth, module adoption, and retention.

Go-to-Market Strategy:

Leading end-to-end go-to-market strategy for pharmacy products and modules, including launches, pricing/packaging, competitive positioning against PMS and point-solution vendors, and sales playbooks that accelerate deal velocity.

Marketing Campaigns:

Designing and executing demand programs that generate qualified pharmacy pipeline, support enterprise deals, and drive cross-sell and upsell of Outcomes modules within the installed base.

Customer Insights:

Analyzing customer behavior and preferences to inform product development, marketing strategies, and customer engagement practices.

Positioning and Messaging:

Owns pharmacy-specific value propositions for Outcomes, including CRx and Rx30-integrated and non-integrated pharmacies, ensuring clear differentiation against competing pharmacy platforms and services.

Market Research and Analysis:

Gathering and analyzing market data to understand industry trends, competitor activities, and customer needs, guiding strategic decisions

Demand and Lead Generation:

Partnering with Sales to define ICPs, buying personas, and buying journeys to drive measurable pipeline, win rates, and deal size. Creating strategies to attract and nurture potential customers, converting interest into sales opportunities through targeted marketing efforts.

Customer Feedback and Product Improvement:

Collecting and analyzing customer feedback to drive continuous improvement in products or services, ensuring they meet customer expectations and market needs.

Performance Measurement and Optimization:

Monitoring and evaluating the effectiveness of marketing initiatives, optimizing strategies based on performance data to achieve better outcomes.

Product Demonstrations:

Owns pharmacy demo strategy, including demo environments, scripts, competitive talk tracks, and proof-points used by Sales to win competitive deals.

Sales Enablement:

Building and maintaining all pharmacy-specific sales enablement assets including pitch decks, ROI tools, competitive battlecards, case studies, pricing/packaging guidance, and objection handling to improve win rates and deal velocity.

KNOWLEDGE & REQUIREMENTS

Provides leadership to managers and experienced professional staff; may also manage front line supervisorsManages an organizational budgetDevelops and implements policies and procedures to achieve organizational goalsAssists in the development of functional strategyDecisions have an extended impact on work processes, outcomes, and customersInteracts with internal and/or external leaders, including senior management and executive leadershipPersuades others into agreement in sensitive situations while maintaining positive relationships

Travel Requirements:

Domestic and/or International, up to 25�UCATION & EXPERIENCE

REQUIREMENTS

Minimum years of work experience: 10+ yearsMinimum level of education or education/experience: Bachelors or equivalent work experienceWhat's In It For You?

Medical, Dental and Vision PlansVoluntary BenefitsHSA & FSAFertility & Family Planning BenefitsPaid Parental LeaveAdoption Assistance ProgramEmployee Resource GroupsFlex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates11 Paid HolidaysCorporate Wellness Program401(k) plan offering both pre-tax and Roth contributions, plus an employer match