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BeOne Medicines

Associate Director, Patient Services Promotions

Career Insights for Registrar / Patient Service Representative

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Based on California data

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What they do

A Registrar or Patient Service Representative provides direct assistance to patients at a health care or long term care facility. Answers questions and helps resolve complaints; provides liaison with health care providers; may assist with coordinating appointments or addressing billing or insurance issues.

$56,840 / year median in California

+13% projected growth

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Job Description

  • General Description:
  • This individual is responsible for the development, implementation, and execution of tactics related to myBeOne Support, program education, awareness and promotions to support the continued growth of
BRUKINSA
® (zanubrutinib), BEQALZI (sonrotoclax), TEVIMBRA (tislelizumab) and upcoming new indications and new molecular entity launches. The position requires strong leadership, communication, and cross-functional collaboration skills.
  • Essential Functions of the job:
  • Patient Services Strategy & Execution
  • + Drive program awareness and understanding for internal and external audiences + Support development and execution of patient support programs and initiatives to optimize patient access + Strengthen integration across patients and healthcare providers to enhance overall patient experience + Translate field insights and customer needs into a value proposition that refines patient services materials and messaging •Promotional Strategy & Material Development•+ Lead development and execution of patient services materials in alignment with approved labeling and compliance standards.
+ Manage end-to-end promotional material lifecycle, including distribution coordination, inventory management, and field communications. + Support development of personal and non-personal marketing programs, including patient-focused campaigns. + Coordinate promotional review submissions (PRC) to ensure regulatory, legal, and compliance alignment.
  • Distribution & Channel Collaboration
  • + Identify promotional and strategic opportunities within distribution and specialty pharmacy partners. + Partner with internal and external stakeholders to align distribution strategies with patient access initiatives + Support optimization of channel visibility and patient access solutions
  • 4. Cross-Functional Leadership
  • + Collaborate with Market Access, Marketing, Sales, Medical Affairs, HEOR, Legal, Compliance, Advocacy and Commercial Operations teams to ensure aligned execution. + Act as a liaison to agencies, vendors, and third-party partners to support delivery of initiatives. + Lead cross-functional project execution and ensure alignment to timelines and business objectives
  • 5. Insights, Analytics & Performance Tracking
  • + Partner with business analytics to monitor performance of patient services and promotional initiatives.
+ Assess effectiveness of campaigns and programs and identify opportunities for optimization + Leverage data to inform strategy and improve engagement outcomes + Align with Marketing teams on product-specific and portfolio goals and KPIs for key initiatives/resources + Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues.
  • Education Required:
  • + Bachelor's degree in marketing or related fields
  • Qualifications:
  • + Bachelor's degree in marketing or related fields with 8+ years of relevant experience in biotech/pharmaceutical and/or healthcare industry + Experience in one or more areas: + Patient services / patient support + Market access / reimbursement + Marketing / promotional strategy + Digital / Non personal promotion + Product launch experience preferred + Oncology or specialty therapeutics experience strongly preferred •
Supervisory Responsibilities:
  • + This position will not be responsible for management of direct reports. However, it will require significant agency management, and cross-functional team leadership.
  • \#LI-Remote
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.